View source for Minecraft:Ice Cube Claims Adjuster

{{Missing information|Remaining credits}}{{Infobox series|genre=Abstract comedy|aired_on=August 14-20, 2025|length=~60 seconds|production=* [[Minecraft:AKQA]]<ref>{{Citation|url=https://www.linkedin.com/posts/andrewbwalter_minecraft-names-ice-cube-first-ever-claims-activity-7366881891301408768-_Cgs/?rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=A busy few weeks of launches for the AKQA production teams. We recruited Ice Cube to be Minecraft's first ever claims adjuster.|author=Andrew Walter|website=LinkedIn|date=August 28, 2025}}</ref>
* [[Minecraft:Fatal Farm]]<ref>{{Citation|url=https://www.fatalfarm.com/commercials?pgid=lblxt77y-77138525-80ea-4527-925d-5e08eb7be83f|title=Minecraft "Ice Cube Claims Adjuster"|website=Fatal Farm}}</ref><ref>{{Citation|url=https://vimeo.com/1121384233|title=Minecraft - Ice Cube Claims Adjuster|author=[https://vimeo.com/fatalfarm Fatal Farm]|date=September 23, 2025}}</ref>
* [[Minecraft:Uncles Unlimited]]|music=[[Minecraft:BUTTER Music and Sound]]<ref>{{Citation|url=https://www.linkedin.com/posts/butter-music-and-sound_we-had-such-a-fun-time-working-with-our-friends-activity-7366895898888437760-lYoi/?rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=We had such a fun time working with our friends at AKQA Group for their latest campaign for Minecraft featuring Ice Cube, better known as in this case "Ice Cube Claims Adjuster!" 😏|author=[https://www.linkedin.com/company/butter-music-and-sound/posts?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BCmUTIOEEQgifUF%2BwJw5raA%3D%3D BUTTER Music and Sound]|website=LinkedIn|date=August 28, 2025}}</ref>|image=LarryEXE and Ice Cube.png}}

'''Ice Cube Claims Adjuster''' is a series of videos promoting the release of the [[Minecraft:Claims Adjuster Add-On]], starring the musician and actor [[Minecraft:Ice Cube]]. The series revolves around him working as tech support for various {{MC}} players, helping with and/or insulting them for various preventable issues. Throughout each episode are various abstract, surrealist gags reliant on stylized special effects, along with a mutiny of puns and inside jokes.{{TOC limit|3}}

== Campaign ==
{{Expand section}}
Alongside the release of the videos, Minecraft social media accounts initiated a marketing campaign, where fans could get specialized replies by tweeting #CubeClaim and claiming to have an issue with their game. Within just the first day, 28 responses were carried out.<ref>{{Tweet|Minecraft|1956049930310836642|We're gonna not hold your hand when we say this: DENIED}}</ref><ref>{{Tweet|Minecraft|1956124810964054378|That’s not a claim… that’s a skill issue. DENIED!}}</ref>

== Episodes ==

=== Ice Cube Claims Adjuster ===
{{Infobox video
| image = EXP_Throne.png
| date = August 14, 2025
}}

==== Summary ====
Ice Cube is introduced working in an insurance firm, explained by a singing narrator. As [[Minecraft:Sunny]] is blown up by a [[Minecraft:creeper]], he smacks the side of a computer placed next to his keyboard. A fire transition leads to Ice Cube speaking directly to the viewer, introducing himself and confirming the jingle's claims about him. He promises to "insure your cubes,"  giving examples such as [[Minecraft:Noor]] riding a [[Minecraft:happy ghast]] or [[Minecraft:Makena]] gliding into [[Minecraft:lava]]. He implies sympathy towards the player for dying, before a [[Minecraft:skeleton]], a [[Minecraft:chicken]], and a window of himself crying appear.

Moving on, he promises that players who have lost items are entitled to earn back their property, which a caption asserts they can't. To get a settlement, they need to send Ice Cube a video with #CubeClaim. From there his chair gets propelled into the air by a stream of [[Minecraft:experience]].

==== Characters ====
{{Columns-list|* {{EntityLink|Chicken}}
* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}}
* {{EntityLink|Creeper}}
* {{EntityLink|id=Unknown|Coworker||link=Minor characters (social media)#Coworkers}}
* {{EntityLink|Efe}}
* {{EntityLink|Gray Horse}}
* {{EntityLink|Happy Ghast}}
* {{CharacterLink|Ice Cube}}
* {{CharacterLink|id=Larry-Exe|Larry.exe}}
* {{EntityLink|Makena}}
* {{DungeonsItemLink|id=Great-Hammer}} [[Minecraft:Mojang_Studios#Employees|Mojang’s Lawyers]]
* {{EntityLink|Noor}}
* {{EntityLink|Sunny}}
* {{EntityLink|Zuri}}|colwidth=20em}}

=== Claim #5827: Sleeping in the Nether ===
{{Infobox video
| title = Sleeping in the Nether
| image = Denied.png
| date = August 15, 2025
}}

==== Summary ====
Ice Cube is standing on the border between a [[Minecraft:crimson forest]] and [[Minecraft:warped forest]], while sounds of heavy metal screeching play. This segues to the intro, where Ice Cube drinks from a coffee mug over footage of [[Minecraft:piglin brutes]] killing [[Minecraft:Kai]]. [[Minecraft:Larry.exe]] proceeds to load the claim of the day, coming from a player who lost [[Minecraft:diamonds]] from an exploding [[Minecraft:bed]] in [[Minecraft:the Nether]]. Although appearing sympathetic, Ice Cube proceeds to scold the player, insisting the body doesn't need sleep and that it's an illusion.

Going over to a water cooler filled with coffee, he explicitly says that you shouldn't sleep, because he doesn't. The video begins glitching out, as he begins screaming and transforming into a demonic form in a recording booth. He then denies the claim, but as the outro plays, the corrupted visage of Ice Cube reappears.

==== Characters ====
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}}
* {{EntityLink|Enderman}} (pictured)
* {{MovieLink|id=Bass Guitar|Heavy Metal Screecher|link=none}}
* {{CharacterLink|Ice Cube}}
* {{EntityLink|Kai}}
* {{CharacterLink|id=Larry-Exe|Larry.exe}}
* {{CharacterLink|Nether Player}}
* {{EntityLink|Piglin}}
* {{EntityLink|Piglin Brute}}
* {{EntityLink|Skeleton}}|colwidth=20em}}

=== Claim #9573: Going AFK ===
{{Infobox video
| title = Going AFK
| image = Glass denied.png
| date = August 16, 2025
}}

==== Summary ====
Ice Cube screams keys from a keyboard, before [[Minecraft:Zuri]] kills [[Minecraft:Efe]] with a mace over the jingle, which Ice Cube takes delight in. With a voice command, Ice Cube summons Larry.exe, who shows him his claims folder. A player using Zuri says they went away from keyboard for "one second," and got killed by a [[Minecraft:phantom]]. Ice Cube says that this is an amateur move, revealing that he plays without ever leaving his keyboard, achieving this by typing with two boards, with their cables tied around his arms. As Larry speaks out garbled gibberish he types, Ice Cube appears in a glass box, and smashes its window open with the word Denied.

==== Characters ====
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}}
* {{MovieSprite|Natalie}} [[Minecraft:Minor characters (social media)#Coworkers|Coworker]]
* {{EntityLink|Creeper}}
* {{EntityLink|Efe}}
* {{CharacterLink|Ice Cube}}
* {{SkinLink|id=Jens|Greg}} (pictured)
* {{CharacterLink|id=Larry-Exe|Larry.exe}}
* {{EntityLink|Phantom}}
* {{EntityLink|Zombie}}
* {{EntityLink|Zuri}}|colwidth=20em}}

=== Claim #2847: Fell off a Happy Ghast ===
{{Infobox video
| title = Fell off a Happy Ghast
| image = Form Denied.png
| date = August 17, 2025
}}

==== Summary ====
An [[Minecraft:ice]] block is dropped into a forest and onto Ice Cube's head, remarking in his head that it'll hurt in the morning. After the intro, Ice Cube does a reprise of the interaction with Larry from the prior video, except now they make a sarcastic remark. Larry.exe explains that a Noor fell off his happy ghast, "[forgetting] how gravity work!" Ice Cube chooses to teach him a lesson in how it does, pulling a lever that causes him to fall down into a hole, leading from a [[Minecraft:mountain]], into a [[Minecraft:cave]], into [[Minecraft:the Nether]], into a [[Minecraft:warped forest]], and then back to the Ice Cubicle. The lesson of this stunt is "don't mess with gravity," as Ice Cube proceeds to deny the report by breaking a table with a stamp.

==== Characters ====
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}}
* {{EntityLink|Creeper}}
* {{EntityLink|Happy Ghast}}
* {{CharacterLink|Ice Cube}}
* {{SkinLink|id=Jens|Greg}} (pictured)
* {{CharacterLink|id=Larry-Exe|Larry.exe}}
* {{EntityLink|Noor}}
* {{EntityLink|Piglin}}
* {{EntityLink|Slime}}|colwidth=20em}}

=== Claim #6452: Dug Straight Down ===
{{Infobox video
| title = Dug Straight Down
| image = Keyboard denial.png
| date = August 18, 2025
}}

==== Summary ====
Ice Cube beats down on a block of [[Minecraft:wood]] on the floor of his Ice Cubicle, attempting to reach out to Greg downstairs, which works. From there, Kai dies. Ice Cube reveals someone died in ''Minecraft'', seemingly surprised, and pulls up the claim without Larry's help. A player is shown to have decided to dig straight down into [[Minecraft:Grass Block|dirt]] with a [[Minecraft:pickaxe]], and unwittingly fell right into a [[Minecraft:lava]] lake. Ice Cube is quick to condemn this behavior, but explains that if ''he'' dug straight down, he would just land on a soft and secure man named [[Minecraft:Greg]]. Beating down on Larry's keyboard, several keys fall out, spelling denied.

==== Characters ====
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}}
* {{EntityLink|Creeper}}
* {{SkinLink|id=Jens|Greg}} (pictured)
* {{EntityLink|Happy Ghast}}
* {{CharacterLink|Ice Cube}}
* {{EntityLink|Kai}}
* {{CharacterLink|id=Larry-Exe|Larry.exe}}
* {{ItemLink|id=Iron Pickaxe|therealSocksfor1}}
|colwidth=20em}}

=== Claim #8372: Creeper Attack ===
{{Infobox video
| title = Creeper Attack
| image = 
| date = August 19, 2025
}}

==== Summary ====
{{Empty section}}

==== Characters ====
{{Empty section}}

=== Denied! Denied! Denied! ===
{{Infobox video
| title = Denied! Denied! Denied!
| image =
| date = August 20, 2025
}}

==== Summary ====
{{Empty section}}

==== Characters ====
{{Empty section}}

== Credits ==
'''Director'''

Jeffrey Max<ref>{{Citation|url=https://www.linkedin.com/posts/uncles-unlimited_minecraft-on-instagram-minecraft-mishaps-activity-7362175414011609089-pC6f/?rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=We're honored to have worked with the folks over at AKQA and Minecraft editing the Ice Cube Claims Adjuster videos that just dropped! Directed by Jeffrey Max at Fatal Farm! Big thanks to Joanie A., Liz Jones, Cam Giblin<br><br>New episodes upcoming @Minecraft on instagram|author=Uncles Unlimited|website=LinkedIn|date=August 15, 2025}}</ref>

'''Director, Social & Influencer'''

Sean Flanery<ref>{{Citation|url=https://thehowler.news/minecraft-introduces-claims-adjuster-ice-cube-in-new-campaign-directed-by-fatal-farm/|title=Minecraft Introduces Claims Adjuster Ice Cube in New Campaign Directed by Fatal Farm|website=The Howler|date=September 2, 2025}}</ref>

'''Senior Social Lead'''

Anthony Toczek

'''Senior Manager, Licensing & Partnerships'''

Rebecca Miller

'''Senior Creative Director'''

John Yamamoto

'''Producer, Franchise Creative & Design'''

Ani Grey

Senior Art Lead

Joule Garvin

'''Group Creative Director'''

EB Davis

'''Associate Creative Director'''

Cam Giblin

'''Design Lead'''

Forrest Fain

'''Copywriter'''

Ted Masterson

'''Senior Motion Designer'''

Allan Langer

'''Executive Producer'''

Liz Jones

Thomas Martin

'''Executive Business Director'''

Ed Davis

'''Program Director'''

Grant Skalak

'''Senior Project Manager'''

Alex Clewell

'''Group Strategy Director'''

Adam Zeller

'''MD/EP'''

Dal Wolf

'''EP'''

Traci Carlson

Rich Peete

'''Producer'''

Melissa Morgan

'''DP'''

Mark Jeevaratnam

'''Art Direction'''

Chris Ahsley

'''Editor'''

Joe Stakun<ref>{{Citation|url=https://www.linkedin.com/posts/joe-stakun-84594519a_minecraft-on-instagram-sleeping-not-recommended-activity-7362176768218144768-pbD0?utm_source=share&utm_medium=member_desktop&rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=Got to edit some super fun videos with Dan Colanduno for Uncles Unlimited , AKQA, and Minecraft. Directed by Jeffrey Max.|author=Joe Stakun|website=LinkedIn|date=August 15, 2025}}</ref>

Dan Colanduno<ref>{{Citation|url=https://roastbrief.us/minecraft-introduces-claims-adjuster-ice-cube-in-new-campaign-directed-by-fatal-farm/|title=Minecraft Introduces Claims Adjuster Ice Cube in New Campaign Directed by Fatal Farm|author=[https://roastbrief.us/author/roastbriefxy/ Roastbrief]|website=Roastbrief|date=August 27, 2025}}</ref>

'''Post Producer'''

Joanie Arbogast

'''Assistant Editor'''

Evan Smith

'''Colorist'''

Bossi Baker

'''Music'''

BUTTER Music and Sound

'''CCO'''

Andrew Sherman

'''EP'''

Annick Mayer

'''ECD'''

Tim Kvasnosky

'''Sr Producer'''

Stone Irr

'''Associate Producer'''

Kriston Poindexter

'''Composer'''

Dan Zank

== Quotes ==

=== Descriptions ===
{{Quote|Minecraft mishaps? Ice Cube is here to help (kinda).  Send your Minecraft claims to #CubeClaim and Ice Cube may decide what happens next.|Ice Cube Claims Adjuster description|image=YouTube logo.svg}}
{{Quote|"Sleeping? Not recommended. Got a claim to make? Send your claim to #CubeClaim and Ice Cube might take a look."|Sleeping in the Nether description|image=YouTube logo.svg}}
{{Quote|AFK? Not today! Submit your claim to #CubeClaim and Ice Cube may review.|Going AFK description|image=YouTube logo.svg}}
{{Quote|Fell off your Happy Ghast? Forgot how gravity works? Shame on you. Submit your claim to #CubeClaim and Ice Cube might review|Fell of a Happy Ghast description|image=YouTube logo.svg}}
{{Quote|#1 rule: Don't dig straight down! Submit your claim to #CubeClaim and Ice Cube might review.|Dug Straight Down description|image=YouTube logo.svg}}
{{Quote|Can't outrun the hiss? Better luck next time. Send in your claim to #CubeClaim and Ice Cube might review.|Creeper Attack description|image=YouTube logo.svg}}
{{Quote|Do we have to say it one more time? Denied! Submit your #Cube Claim and you might find out if your claim survives Ice Cube's cold take.|Denied! Denied! Denied! description|image=YouTube logo.svg}}

=== Press ===
{{Quote|Minecraft has named Ice Cube its first-ever "insurance claims adjuster," and his cubicle is colder than most.|Design Rush<ref>{{Citation|url=https://news.designrush.com/minecraft-akqa-ice-cube-claims-adjuster|title=Minecraft Taps Ice Cube as First Claims Adjuster in New Campaign|author=[https://www.designrush.com/author/roberto-orosa Roberto Orosa]|website=DesignRush|date=August 29, 2025}}</ref>}}
{{Quote|Ice Cube is the video game’s first-ever Insurance Claims Adjuster in a playful campaign from AKQA. In a series of six social-first films, the rapper and actor—stationed in his “Ice Cubicle”—judges players’ “Cube Claims” with over-the-top rulings, while gaming creators and fans join in by submitting their own mishap stories. The campaign also extends in-game with a Minecraft Marketplace Add-On that lets players recover items after death, blending humor, nostalgia and interactive features to celebrate the chaos and creativity at the heart of Minecraft.|Ad Age<ref>{{Citation|url=https://presskitchen.com/butter-music-sound-scored-minecraft-ice-cube-claims-adjuster-in-adage-creative-campaigns-to-know-about-today/|title=BUTTER Music + Sound-scored Minecraft “Ice Cube Claims Adjuster” in AdAge Creative Campaigns to Know About Today|author=[https://adage.com/author/tim-nudd Tim Nudd], [https://adage.com/author/brandon-doerrer Brandon Doerrer]|date=August, 27 2025|website=Press Kitchen}}</ref>}}

== Videos ==
[[File:Ice Cube Claims Adjustor.mp4|frameless]][[File:Sleeping in the Nether.mp4|frameless]][[File:Going AFK.mp4|frameless]][[File:Fell off a Happy Ghast.mp4|frameless]][[File:Dug Straight Down.mp4|frameless]]

== Trivia ==
* When Sunny is blown up in the first video, if the viewer looks closely they will see creeper [[Minecraft:spawn eggs]], implying Sunny spawned the creeper.
* In the background of the Ice Cubicle, a poster for Ice Cube's Truth to Power tour can be seen.<ref>{{Citation|url=https://icecube.com/fresh-off-hollywood-immortalization-ice-cube-takes-truth-to-the-stage-with-first-coast-to-coast-u-s-tour-in-10-years/icecube_2025_1080x1350_tourposter01c/|title=The Truth to Power Tour|website=Ice Cube|date=April 18, 2025}}</ref>
* Coincidentally, the videos coincided with the release of the film ''{{Wikipedia|War of the Worlds (2025 film)|War of the Worlds}}'', where Ice Cube also happened to play the main character. This caused some to assume the videos were a self parody.<ref>{{Citation|url=https://screenrant.com/minecraft-ice-cube-claims-war-world/|title=Minecraft Starts Weird Crossover With The Worst Movie Of The Year|author=Brandon Key|website=Screen Rant|date=August 15, 2025}}</ref><ref>{{Citation|url=https://www.pcgamer.com/games/survival-crafting/legendary-rapper-ice-cube-is-currently-sitting-at-a-pc-denying-minecraft-compensation-claims/|title=Legendary rapper Ice Cube is currently sitting at a PC denying Minecraft compensation claims|author=[https://www.pcgamer.com/author/rich-stanton/ Rich Stanton]|website=PC Gamer|date=August 18, 2025}}</ref>
* In ''Fell off a Happy Ghast'', a form can be seen written in [[Minecraft:villager]] mumbles, referencing the [[Minecraft:Adjuster]] mob from the add-on.
* The series was created to appeal to nostalgia for infomercials shared between generations.<ref>{{Citation|url=https://www.campaignlive.com/article/minecraft-akqa-enlist-ice-cube-claims-adjuster/1930214|title=‘Minecraft’ and AKQA enlist Ice Cube as a claims adjuster|author=Kyle O’Brien|website=campaign|date=August 27, 2025}}</ref>

=== Errors ===
* In the opening of the fourth video, a [[Minecraft:TNT]] block can be seen with the side texture on top.

== Gallery ==

=== Screenshots ===
<gallery>
File:Ice Cube on a phone.png
File:Ice Cube at work.png
File:Evil Ice Cube.png
File:Evil Ice Cube reprise.png
File:Ice Cube vomits keyboard pieces.png
File:Zuri maces Efe.png
File:Going AFK claim.png
File:Ice Cubicle.png
File:Larry's Text.png
File:Two Keyboards.png
File:Ice Cube falls between worlds.png
File:Ice Cube falls.png
File:Ice Cube falls through warped forest.png
File:Ice Cube hears Greg.png
</gallery>

=== Official artwork ===
<gallery>
File:Ice Cube submission.jpeg
File:Ice Cube in his folder.jpeg
File:Ice Cube pop-ups.jpeg
File:Ice Cube holds Denied.jpeg
File:Angry Ice Cube.jpeg
File:Ice Cube meets Steve.jpeg
File:Ice Cube operating system.jpeg
File:Ice Cube's 3D Maze.jpeg
File:Ice Cube in a boat.jpeg
File:Ice Cube burns in the Nether.png
File:Ice Cube rides denied.png
</gallery>

== See also ==

* [[Minecraft:Randy Peters Minecraft advertisements]], a similar series of comedic ads

== References ==
<references />

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