View source for StarCitizen:UK Advertising Standards Authority Ruling

[[File:United Kingdom Advertising Standards Authority.png|thumb|Advertising Standards Authority]]The '''UK Advertising Standards Authority Ruling''' refers to the agency advising [[StarCitizen:Cloud Imperium Games]] to ensure that its ads include any material information and significant limitations, following a backer report in 2021.

== History ==
In September 2021, a [[StarCitizen:backer]] who described himself as "fed up of CIG and the constant lies" reported to the United Kingdom Advertising Standards Authority (ASA) a promotional email about the [[StarCitizen:Railen|Gatac Railen]] as being misleading to consumers as there is no mention that the ship does not exist yet in the game and might never exist.<ref name=":0">[https://www.eurogamer.net/advertising-standards-tells-star-citizen-dev-to-make-it-clear-for-sale-concept-ships-dont-exist-in-game-yet Advertising Standards tells Star Citizen dev to make it clear that for sale "concept ships" don't exist in-game yet], eurogamer.net, 8 Sep 2021</ref>

The ASA assessed and "considered that the fact the ship was a concept product could have been made clearer", and on that basis, it issued an Advice Notice advising Cloud Imperium Games, in future, to ensure that its ads include any material information and significant limitations.<ref name=":0" />

The ASA issues an Advice Notice where it considers there are potential problems under its advertising rules, but does not consider the issues raised are so significant as to warrant a full formal investigation.<ref name=":0" />

CIG marketing emails now include a disclaimer warning potential customers about the true nature of concept ships:<ref name=":0" />

"* '''Disclaimer''': The [<nowiki/>[[StarCitizen:ships]]] are being offered here as a limited vehicle concept pledge. This means that the vehicle is in development but is not yet ready to display in your [[StarCitizen:Hangar Module|Hangar]] or fly in [[StarCitizen:Star Citizen]]. It will be available as playable content in a [[StarCitizen::Category:Upcoming Patches|later patch]]. In the future, the vehicle price may increase and [[StarCitizen:Ship Insurance|Lifetime Insurance]] or any extras may not be available. If you pledge towards [ship], you will receive a loaner [[StarCitizen::Category:Vehicles|vehicle]] for use in Star Citizen until such time as the [ship], is included in-game. This loaner vehicle will be a [[StarCitizen::Category:Flight ready|currently playable vehicle]] of similar approximate size and/or function to the concept ship pledged. We offer pledge ships to help fund Star Citizen’s development. The [[StarCitizen:Crowdfunding campaign|funding received]] from vehicles such as this allows us to include deeper features in the Star Citizen world. These vehicles will be available for [[StarCitizen:United Earth Credit|in-game credits]] and/or will be otherwise earnable through play in the final universe. They are not required to start or succeed at the game."<ref name=":0" />

== See also ==

* [[StarCitizen::Category:Lawsuits|Lawsuits]]

== References ==
[[Category:Development]]