StarCitizen:Marketing campaign - Revision history

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 [[File:Star_Citizen_bus.jpg|thumb|A Star Citizen advertisement on a bus in [[Cloud Imperium Games Manchester|Manchester]], the city of the [[StarCitizen:Cloud Imperium Games Ltd.#Studios|main studio]].]]
-The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing, but currently there is no proper marketing campaign for ''[[StarCitizen:Squadron 42]]''.
+The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing. ''[[StarCitizen:Squadron 42]]'' entered a more active promotional phase in October 2026 with the release of a new trailer and the opening of an official Steam store page open to wishlists.<ref>[https://store.steampowered.com/app/4045720/Squadron_42/ Squadron 42], Steam</ref>
 The publisher is [[StarCitizen:Roberts Space Industries Corporate|Roberts Space Industries]], they are responsible for the sales and marketing of the game.  Nevertheless various third party companies have been working directly with the developer [[StarCitizen:Cloud Imperium Games]].
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 == Squadron 42 ==
-Investor money from [[StarCitizen:Snoot Entertainment]] has been earmarked for the marketing campaign of ''Squadron 42''.<ref>{{Cite RSI|url=https://robertsspaceindustries.com/comm-link/transmission/16912-Letter-From-The-Chairman|text=Letter from the Chairman|accessdate=2018-12-20}}</ref>
+For Squadron 42, there has never really been a promotional campaign for the general public until 2026, marketing remained within the community, with [[StarCitizen:CitizenCon|Citizencon]], youtube videos or newsletters.
 == See also ==

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	[[File:Star_Citizen_bus.jpg\|thumb\|A Star Citizen advertisement on a bus in Manchester, the city of the [[Cloud Imperium Games Ltd.#Studios\|main studio]].]]		[[File:Star_Citizen_bus.jpg\|thumb\|A Star Citizen advertisement on a bus in [[Cloud Imperium Games Manchester\|Manchester]], the city of the [[StarCitizen:Cloud Imperium Games Ltd.#Studios\|main studio]].]]
	The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing, but currently there is no proper marketing campaign for ''[[StarCitizen:Squadron 42]]''.		The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing, but currently there is no proper marketing campaign for ''[[StarCitizen:Squadron 42]]''.

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	[[File:Star_Citizen_bus.jpg\|thumb\|''Star Citizen~~'' advertised~~ on a UK bus in ~~2026~~]]		[[File:Star_Citizen_bus.jpg\|thumb\|A Star Citizen advertisement on a bus in Manchester, the city of the [[Cloud Imperium Games Ltd.#Studios\|main studio]].]]
	The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing, but currently there is no proper marketing campaign for ''[[StarCitizen:Squadron 42]]''.		The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing, but currently there is no proper marketing campaign for ''[[StarCitizen:Squadron 42]]''.

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	* [[StarCitizen:UK Advertising Standards Authority Ruling]]		* [[StarCitizen:UK Advertising Standards Authority Ruling]]
	* [[StarCitizen:Merchandise]]		* [[StarCitizen:Merchandise]]
			* [[StarCitizen:AMD Never Settle Space Edition]]
			* [[StarCitizen:DLSS]]
			* [[StarCitizen:Intel Optane]]

	== References ==		== References ==

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	[[File:Star_Citizen_bus.jpg\|thumb\|]]		[[File:Star_Citizen_bus.jpg\|thumb\|''Star Citizen'' advertised on a UK bus in 2026]]
	The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' ~~and~~ ''[[StarCitizen:Squadron 42]]''.		The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing, but currently there is no proper marketing campaign for ''[[StarCitizen:Squadron 42]]''.

	Honest PR is doing Public Relations work for Cloud Imperium Games since at least 2020.<ref>[https://www.gamedeveloper.com/press-release/cloud-imperium-games-to-open-new-videogame-development-studio-in-manchester-uk Press Contact], Cloud Imperium Games to Open New Videogame Development Studio in Manchester, UK, gamedeveloper.com, November 10, 2021</ref><ref>"[https://twitter.com/charreynoldson/status/1755986011450905033 Honest PR working with lovely folks like CI Games Chucklefish, Cloud Imperium, Newfangled Games, Paradox Tectonic and Phoenix Labs]", @charreynoldson, Twitter, Feb 9, 2024</ref><ref>"[https://twitter.com/honestvideogame/status/1330073474145030144 The Intergalactic Aerospace Expo is the biggest Star Citizen event of the year!]", @honestvideogame, Twitter, Nov 21, 2020</ref> One PR Studio is a Public Relations organization that has been working with CIG since at least 2022 to 2024.<ref>"[https://x.com/ONEPRStudio/status/1256313189832069121 Calling all citizens! The Esperia Prowler has landed in #StarCitizen!]", @ONEPRStudio, Twitter, May 1, 2020</ref><ref>"[https://x.com/ONEPRStudio/status/1811808763684524195 Foundation Festival returns to #StarCitizen!]", @ONEPRStudio, twitter, Jul 12, 2024</ref>French PR/Marketing company Minuit Douze works on press relations in France.<ref>"[https://www.linkedin.com/in/morganefalaize/?locale=fr C'était nécessairement un futur client de '''Minuit Douze''' ! Ce studio, c'est '''Cloud Imperium Games''', et je suis particulièrement heureuse et excitée que l'agence les accompagne dans leurs relations presse en France.]", Morgane falaize, linkedin, June 2026</ref>		The publisher is [[StarCitizen:Roberts Space Industries Corporate\|Roberts Space Industries]], they are responsible for the sales and marketing of the game. Nevertheless various third party companies have been working directly with the developer [[StarCitizen:Cloud Imperium Games]].

			Honest PR is doing Public Relations work for Cloud Imperium Games since at least 2020.<ref>[https://www.gamedeveloper.com/press-release/cloud-imperium-games-to-open-new-videogame-development-studio-in-manchester-uk Press Contact], Cloud Imperium Games to Open New Videogame Development Studio in Manchester, UK, gamedeveloper.com, November 10, 2021</ref><ref>"[https://twitter.com/charreynoldson/status/1755986011450905033 Honest PR working with lovely folks like CI Games Chucklefish, Cloud Imperium, Newfangled Games, Paradox Tectonic and Phoenix Labs]", @charreynoldson, Twitter, Feb 9, 2024</ref><ref>"[https://twitter.com/honestvideogame/status/1330073474145030144 The Intergalactic Aerospace Expo is the biggest Star Citizen event of the year!]", @honestvideogame, Twitter, Nov 21, 2020</ref> One PR Studio is a Public Relations organization that has been working with CIG since at least 2022 to 2024.<ref>"[https://x.com/ONEPRStudio/status/1256313189832069121 Calling all citizens! The Esperia Prowler has landed in #StarCitizen!]", @ONEPRStudio, Twitter, May 1, 2020</ref><ref>"[https://x.com/ONEPRStudio/status/1811808763684524195 Foundation Festival returns to #StarCitizen!]", @ONEPRStudio, twitter, Jul 12, 2024</ref> French PR/Marketing company Minuit Douze works on press relations in France.<ref>"[https://www.linkedin.com/in/morganefalaize/?locale=fr C'était nécessairement un futur client de '''Minuit Douze''' ! Ce studio, c'est '''Cloud Imperium Games''', et je suis particulièrement heureuse et excitée que l'agence les accompagne dans leurs relations presse en France.]", Morgane falaize, linkedin, June 2026</ref>

	== Star Citizen ==		== Star Citizen ==
	An advertisement campaign on a bus on the X43 Witchway bus route took place in June 2026.<ref>"[https://www.linkedin.com/posts/rebecca-hall-955163328_this-morning-i-headed-over-to-burnley-to-share-7470830864046686208-ymGU/ This morning I headed over to Burnley to capture some fresh client photos of Cloud Imperium Games' Star Citizen campaign running on the premium X43 Witchway route].", Rebecca Hall, linkedin, 2026-06-11</ref>		RSI has been advertising ''Star Citizen'' on Google and Youtube since 2018.<ref>[https://adstransparency.google.com/advertiser/AR00570854067635486721?region=anywhere Roberts Space Industries], Google ads transparency</ref>

			An advertisement campaign on a bus on the X43 Witchway bus route in the UK took place in June 2026. It deserves Manchester where the CIG HQ is located.<ref>"[https://www.linkedin.com/posts/rebecca-hall-955163328_this-morning-i-headed-over-to-burnley-to-share-7470830864046686208-ymGU/ This morning I headed over to Burnley to capture some fresh client photos of Cloud Imperium Games' Star Citizen campaign running on the premium X43 Witchway route].", Rebecca Hall, linkedin, 2026-06-11</ref>

	== Squadron 42 ==		== Squadron 42 ==
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	* [[StarCitizen:UK Advertising Standards Authority Ruling]]		* [[StarCitizen:UK Advertising Standards Authority Ruling]]
			* [[StarCitizen:Merchandise]]

	== References ==		== References ==

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[[File:Star_Citizen_bus.jpg|thumb|]]
The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' and ''[[StarCitizen:Squadron 42]]''.

Honest PR is doing Public Relations work for Cloud Imperium Games since at least 2020.<ref>[https://www.gamedeveloper.com/press-release/cloud-imperium-games-to-open-new-videogame-development-studio-in-manchester-uk Press Contact], Cloud Imperium Games to Open New Videogame Development Studio in Manchester, UK, gamedeveloper.com, November 10, 2021</ref><ref>"[https://twitter.com/charreynoldson/status/1755986011450905033 Honest PR working with lovely folks like CI Games Chucklefish, Cloud Imperium, Newfangled Games, Paradox Tectonic and Phoenix Labs]", @charreynoldson, Twitter, Feb 9, 2024</ref><ref>"[https://twitter.com/honestvideogame/status/1330073474145030144 The Intergalactic Aerospace Expo is the biggest Star Citizen event of the year!]", @honestvideogame, Twitter, Nov 21, 2020</ref> One PR Studio is a Public Relations organization that has been working with CIG since at least 2022 to 2024.<ref>"[https://x.com/ONEPRStudio/status/1256313189832069121 Calling all citizens! The Esperia Prowler has landed in #StarCitizen!]", @ONEPRStudio, Twitter, May 1, 2020</ref><ref>"[https://x.com/ONEPRStudio/status/1811808763684524195 Foundation Festival returns to #StarCitizen!]", @ONEPRStudio, twitter, Jul 12, 2024</ref>French PR/Marketing company Minuit Douze works on press relations in France.<ref>"[https://www.linkedin.com/in/morganefalaize/?locale=fr C'était nécessairement un futur client de '''Minuit Douze''' ! Ce studio, c'est '''Cloud Imperium Games''', et je suis particulièrement heureuse et excitée que l'agence les accompagne dans leurs relations presse en France.]", Morgane falaize, linkedin, June 2026</ref>

== Star Citizen ==
An advertisement campaign on a bus on the X43 Witchway bus route took place in June 2026.<ref>"[https://www.linkedin.com/posts/rebecca-hall-955163328_this-morning-i-headed-over-to-burnley-to-share-7470830864046686208-ymGU/ This morning I headed over to Burnley to capture some fresh client photos of Cloud Imperium Games' Star Citizen campaign running on the premium X43 Witchway route].", Rebecca Hall, linkedin, 2026-06-11</ref>

== Squadron 42 ==
Investor money from [[StarCitizen:Snoot Entertainment]] has been earmarked for the marketing campaign of ''Squadron 42''.<ref>{{Cite RSI|url=https://robertsspaceindustries.com/comm-link/transmission/16912-Letter-From-The-Chairman|text=Letter from the Chairman|accessdate=2018-12-20}}</ref>

== See also ==

* [[StarCitizen:UK Advertising Standards Authority Ruling]]

== References ==