StarCitizen:Ascension Astro
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Ascension Astro is a StarCitizen:Human spacecraft equipment company that develops and manufactures aftermarket stealth components. It was founded in StarCitizen:2901 by a group of friends who had developed a new technique to reduce the infrared and electromagnetic signature of standard ship thrusters. It used to sell only high-end boutique thruster modifications that targets the ultra-wealthy, it has transitioned to the mass over time by mass producing StarCitizen:thruster and StarCitizen:shield generator units.<ref name="portfolio">Template:Cite RSI</ref><ref name="galactapedia">Template:Cite RSI</ref>
History
The company was founded in 2901 by the childhood friends StarCitizen:Kaitlyn Barwick, StarCitizen:Candace Cowley and StarCitizen:Tim Kraft. Barwick worked for her father's repair shop. She married Kraft and restructured her father's business with the help of Cowley, who worked before in an StarCitizen:Origin Jumpworks dealership. Cowley was fired by Origin after redirecting customers to Barwick's and Kraft's repair shop. The three invented a modification to reduce the StarCitizen:IR and StarCitizen:EM signature of ship thrusters.<ref name="portfolio"/>
Marketing
Ascension is known for its unconventional marketing strategy.
Their first storefront was opened in 2901, StarCitizen:New York, StarCitizen:Earth. Customers needed an appointment to visit the store. The company underdelivered its high-priced products and avoided direct marketing. Instead, it focused on paid media coverage of Cowley's social interactions with the high-class. A second store was opened on Terra in StarCitizen:2903 and Cowley gave a "controversial" interview to the StarCitizen:Terra Gazette. Then she disappeared from the public eye, marking the turning point in the company's strategy.
The production capacity was increased and the appointment-only strategy was dropped. More stores were opened and the company began to run regular ads. Cowley appeared back on screen in 2908.<ref name="portfolio"/>
In-game description
Ascension Astro started off as a boutique specialty company; selling high-end, low IR thrusters to wealthy clients who wanted to fly their luxury ships while avoiding the eyes of greedy pirates. As good as their thrusters were at being low-sig, the effect was often ruined when the engines or shielding made by other manufacturers would be screaming the ship presence. Slowly, Ascension began expanding their line to include a whole suite of components that, when working in conjunction, would provide an extremely low profile and a safer journey.
References
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