StarCitizen:UK Advertising Standards Authority Ruling
More actions
The UK Advertising Standards Authority Ruling refers to the agency advising StarCitizen:Cloud Imperium Games to ensure that its ads include any material information and significant limitations, following a backer report in 2021.
History
In September 2021, a StarCitizen:backer who described himself as "fed up of CIG and the constant lies" reported to the United Kingdom Advertising Standards Authority (ASA) a promotional email about the Gatac Railen as being misleading to consumers as there is no mention that the ship does not exist yet in the game and might never exist.<ref name=":0">Advertising Standards tells Star Citizen dev to make it clear that for sale "concept ships" don't exist in-game yet, eurogamer.net, 8 Sep 2021</ref>
The ASA assessed and "considered that the fact the ship was a concept product could have been made clearer", and on that basis, it issued an Advice Notice advising Cloud Imperium Games, in future, to ensure that its ads include any material information and significant limitations.<ref name=":0" />
The ASA issues an Advice Notice where it considers there are potential problems under its advertising rules, but does not consider the issues raised are so significant as to warrant a full formal investigation.<ref name=":0" />
CIG marketing emails now include a disclaimer warning potential customers about the true nature of concept ships:<ref name=":0" />
"* Disclaimer: The [StarCitizen:ships] are being offered here as a limited vehicle concept pledge. This means that the vehicle is in development but is not yet ready to display in your Hangar or fly in StarCitizen:Star Citizen. It will be available as playable content in a [[StarCitizen::Category:Upcoming Patches|later patch]]. In the future, the vehicle price may increase and Lifetime Insurance or any extras may not be available. If you pledge towards [ship], you will receive a loaner [[StarCitizen::Category:Vehicles|vehicle]] for use in Star Citizen until such time as the [ship], is included in-game. This loaner vehicle will be a [[StarCitizen::Category:Flight ready|currently playable vehicle]] of similar approximate size and/or function to the concept ship pledged. We offer pledge ships to help fund Star Citizen’s development. The funding received from vehicles such as this allows us to include deeper features in the Star Citizen world. These vehicles will be available for in-game credits and/or will be otherwise earnable through play in the final universe. They are not required to start or succeed at the game."<ref name=":0" />
See also
- [[StarCitizen::Category:Lawsuits|Lawsuits]]