StarCitizen:Marketing campaign: Difference between revisions
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[[File:Star_Citizen_bus.jpg|thumb|A Star Citizen advertisement on a bus in Manchester, the city of the [[Cloud Imperium Games Ltd.#Studios|main studio]].]] | [[File:Star_Citizen_bus.jpg|thumb|A Star Citizen advertisement on a bus in [[Cloud Imperium Games Manchester|Manchester]], the city of the [[StarCitizen:Cloud Imperium Games Ltd.#Studios|main studio]].]] | ||
The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing | The '''marketing campaign''' for ''[[StarCitizen:Star Citizen]]'' is ongoing. ''[[StarCitizen:Squadron 42]]'' entered a more active promotional phase in October 2026 with the release of a new trailer and the opening of an official Steam store page open to wishlists.<ref>[https://store.steampowered.com/app/4045720/Squadron_42/ Squadron 42], Steam</ref> | ||
The publisher is [[StarCitizen:Roberts Space Industries Corporate|Roberts Space Industries]], they are responsible for the sales and marketing of the game. Nevertheless various third party companies have been working directly with the developer [[StarCitizen:Cloud Imperium Games]]. | The publisher is [[StarCitizen:Roberts Space Industries Corporate|Roberts Space Industries]], they are responsible for the sales and marketing of the game. Nevertheless various third party companies have been working directly with the developer [[StarCitizen:Cloud Imperium Games]]. | ||
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== Squadron 42 == | == Squadron 42 == | ||
For Squadron 42, there has never really been a promotional campaign for the general public until 2026, marketing remained within the community, with [[StarCitizen:CitizenCon|Citizencon]], youtube videos or newsletters. | |||
=== Funding === | |||
In December 2018, Cloud Imperium Games secured a $46 million minority investment from Clive Calder's family office and [[StarCitizen:Snoot Entertainment]], In exchange, the investors acquired approximately 10% of the shares in CIG's US and UK companies. Chris explains this private investment as a desire not to use backers' money for marketing. | |||
{{Quote|As you all know I am not in favor of putting my destiny in the hands of a third party. On the other hand, I don’t feel it would be right to go back to all of you to raise funds to market the game to other people; most of you already have a copy earmarked for you and I still strongly feel that the money brought in from our crowdfunding should continue to go to the development of Star Citizen and Squadron 42. | |||
Because of this, we started to investigate ways to raise money to fund the upcoming marketing and release needs of Squadron 42. We turned away some approaches from Private Equity and Venture Capital because we were concerned about them fully understanding what makes our company tick and pushing us towards short term decisions|[[StarCitizen:Chris Roberts]] — Letter from the Chairman 2018-12-20<ref>{{Cite RSI|url=https://robertsspaceindustries.com/comm-link/transmission/16912-Letter-From-The-Chairman|text=Letter from the Chairman|accessdate=2018-12-20}}</ref>}} | |||
[[File:Times Square New York Squadron 42 ad.mp4|thumb|Advertisement at 9 Times Square, New york, for wishlists, seen on October 14, 2026.<ref>[https://www.reddit.com/r/starcitizen/comments/1x6afha/heres_a_video_of_the_times_square_ad/ Here's a video of the Times Square ad] Reddit 2026-10-14 u/Broccoli_Rob_BK</ref>]] | |||
=== Marketing since 2026 === | |||
In October 2026, a 3-day [[StarCitizen:Squadron 42 playtest|playtest of Squadron 42]] took place for 140 members of the community at the [[StarCitizen:Cloud Imperium Games Manchester|Manchester Studio]], following this, CIG released a new trailer titled ''The Oath'' and launched the game's official [[StarCitizen:Steam]] store page, allowing users to add the game to their wishlists. At this time, the page lists the planned release window as Q2 2027.<ref>[https://store.steampowered.com/app/4045720/Squadron_42/ Squadron 42], Steam</ref><ref>[https://www.youtube.com/watch?v=i4rVtLAenmk Squadron 42 | Official Wishlist Trailer | The Oath] Youtube 10 oct. 2026</ref> | |||
During the [[StarCitizen:Squadron 42 playtest|Squadron 42 event]], following discussions with the developers, several guests reported that an aggressive "42-day" marketing campaign will be launched before the game's release.<ref>[https://www.reddit.com/r/starcitizen/comments/1x387wc/some_more_info_about_squadron_42_collector/ Some more info about Squadron 42 (Collector edition, wishlists, flight model, SQ42 episode 2, shift of development to the PU etc...)]Reddit 2026-10-11</ref> | |||
An advertising video was played on a giant billboard in Times Square in New York in October 2026 following the [[StarCitizen:Steam]] announcement. | |||
== Gallery == | |||
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|Squadron_42_Advert_in_New_York.jpg | |||
|Star_Citizen_bus.jpg | |||
}} | |||
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== See also == | == See also == | ||
Latest revision as of 11:22, 16 October 2026
The marketing campaign for StarCitizen:Star Citizen is ongoing. StarCitizen:Squadron 42 entered a more active promotional phase in October 2026 with the release of a new trailer and the opening of an official Steam store page open to wishlists.<ref>Squadron 42, Steam</ref>
The publisher is Roberts Space Industries, they are responsible for the sales and marketing of the game. Nevertheless various third party companies have been working directly with the developer StarCitizen:Cloud Imperium Games.
Honest PR is doing Public Relations work for Cloud Imperium Games since at least 2020.<ref>Press Contact, Cloud Imperium Games to Open New Videogame Development Studio in Manchester, UK, gamedeveloper.com, November 10, 2021</ref><ref>"Honest PR working with lovely folks like CI Games Chucklefish, Cloud Imperium, Newfangled Games, Paradox Tectonic and Phoenix Labs", @charreynoldson, Twitter, Feb 9, 2024</ref><ref>"The Intergalactic Aerospace Expo is the biggest Star Citizen event of the year!", @honestvideogame, Twitter, Nov 21, 2020</ref> One PR Studio is a Public Relations organization that has been working with CIG since at least 2022 to 2024.<ref>"Calling all citizens! The Esperia Prowler has landed in #StarCitizen!", @ONEPRStudio, Twitter, May 1, 2020</ref><ref>"Foundation Festival returns to #StarCitizen!", @ONEPRStudio, twitter, Jul 12, 2024</ref> French PR/Marketing company Minuit Douze works on press relations in France.<ref>"C'était nécessairement un futur client de Minuit Douze ! Ce studio, c'est Cloud Imperium Games, et je suis particulièrement heureuse et excitée que l'agence les accompagne dans leurs relations presse en France.", Morgane falaize, linkedin, June 2026</ref>
Star Citizen
RSI has been advertising Star Citizen on Google and Youtube since 2018.<ref>Roberts Space Industries, Google ads transparency</ref>
An advertisement campaign on a bus on the X43 Witchway bus route in the UK took place in June 2026. It deserves Manchester where the CIG HQ is located.<ref>"This morning I headed over to Burnley to capture some fresh client photos of Cloud Imperium Games' Star Citizen campaign running on the premium X43 Witchway route.", Rebecca Hall, linkedin, 2026-06-11</ref>
Squadron 42
For Squadron 42, there has never really been a promotional campaign for the general public until 2026, marketing remained within the community, with Citizencon, youtube videos or newsletters.
Funding
In December 2018, Cloud Imperium Games secured a $46 million minority investment from Clive Calder's family office and StarCitizen:Snoot Entertainment, In exchange, the investors acquired approximately 10% of the shares in CIG's US and UK companies. Chris explains this private investment as a desire not to use backers' money for marketing.
"As you all know I am not in favor of putting my destiny in the hands of a third party. On the other hand, I don’t feel it would be right to go back to all of you to raise funds to market the game to other people; most of you already have a copy earmarked for you and I still strongly feel that the money brought in from our crowdfunding should continue to go to the development of Star Citizen and Squadron 42.
Because of this, we started to investigate ways to raise money to fund the upcoming marketing and release needs of Squadron 42. We turned away some approaches from Private Equity and Venture Capital because we were concerned about them fully understanding what makes our company tick and pushing us towards short term decisions
Marketing since 2026
In October 2026, a 3-day playtest of Squadron 42 took place for 140 members of the community at the Manchester Studio, following this, CIG released a new trailer titled The Oath and launched the game's official StarCitizen:Steam store page, allowing users to add the game to their wishlists. At this time, the page lists the planned release window as Q2 2027.<ref>Squadron 42, Steam</ref><ref>Squadron 42 | Official Wishlist Trailer | The Oath Youtube 10 oct. 2026</ref>
During the Squadron 42 event, following discussions with the developers, several guests reported that an aggressive "42-day" marketing campaign will be launched before the game's release.<ref>Some more info about Squadron 42 (Collector edition, wishlists, flight model, SQ42 episode 2, shift of development to the PU etc...)Reddit 2026-10-11</ref>
An advertising video was played on a giant billboard in Times Square in New York in October 2026 following the StarCitizen:Steam announcement.
Gallery
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Gallery=
Template:Gallery </tabber>