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StarCitizen:Marketing campaign

From SAS Gaming Wiki

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File:Star Citizen bus.jpg
A Star Citizen advertisement on a bus in Manchester, the city of the main studio.

The marketing campaign for StarCitizen:Star Citizen is ongoing, but currently there is no proper marketing campaign for StarCitizen:Squadron 42.

The publisher is Roberts Space Industries, they are responsible for the sales and marketing of the game. Nevertheless various third party companies have been working directly with the developer StarCitizen:Cloud Imperium Games.

Honest PR is doing Public Relations work for Cloud Imperium Games since at least 2020.<ref>Press Contact, Cloud Imperium Games to Open New Videogame Development Studio in Manchester, UK, gamedeveloper.com, November 10, 2021</ref><ref>"Honest PR working with lovely folks like CI Games Chucklefish, Cloud Imperium, Newfangled Games, Paradox Tectonic and Phoenix Labs", @charreynoldson, Twitter, Feb 9, 2024</ref><ref>"The Intergalactic Aerospace Expo is the biggest Star Citizen event of the year!", @honestvideogame, Twitter, Nov 21, 2020</ref> One PR Studio is a Public Relations organization that has been working with CIG since at least 2022 to 2024.<ref>"Calling all citizens! The Esperia Prowler has landed in #StarCitizen!", @ONEPRStudio, Twitter, May 1, 2020</ref><ref>"Foundation Festival returns to #StarCitizen!", @ONEPRStudio, twitter, Jul 12, 2024</ref> French PR/Marketing company Minuit Douze works on press relations in France.<ref>"C'était nécessairement un futur client de Minuit Douze ! Ce studio, c'est Cloud Imperium Games, et je suis particulièrement heureuse et excitée que l'agence les accompagne dans leurs relations presse en France.", Morgane falaize, linkedin, June 2026</ref>

Star Citizen

RSI has been advertising Star Citizen on Google and Youtube since 2018.<ref>Roberts Space Industries, Google ads transparency</ref>

An advertisement campaign on a bus on the X43 Witchway bus route in the UK took place in June 2026. It deserves Manchester where the CIG HQ is located.<ref>"This morning I headed over to Burnley to capture some fresh client photos of Cloud Imperium Games' Star Citizen campaign running on the premium X43 Witchway route.", Rebecca Hall, linkedin, 2026-06-11</ref>

Squadron 42

Investor money from StarCitizen:Snoot Entertainment has been earmarked for the marketing campaign of Squadron 42.<ref>Template:Cite RSI</ref>

See also

References