StarCitizen:Gyson Inc.

Gyson Inc. is a StarCitizen:human discount StarCitizen:clothing, industrial goods, and StarCitizen:armor manufacturer known for offering low-cost products. The company has come under fire for quality control issues several times since it entered the market, but it continues to weather periods of backlash through its extensive catalog and very low prices.<ref name="galactapedia">Template:Cite RSI</ref><ref name="portfolio">Template:Cite RSI</ref>

Consumers across the universe may not know Gyson by name, but they are often familiar with its products. The company and its subsidiaries produce everything from carpets and cleaning solvents to industrial uniforms and EVA suits. The defining characteristic of this wide range is that the products are extremely cheap. Gyson presents itself as making simple, streamlined products that everyone can afford, while critics argue that it sacrifices quality to keep production costs low and deliberately targets price-sensitive consumers. Tests by StarCitizen:Whitley's Guide found that Gyson products need to be replaced more frequently than those of competitors, and that the long-term cost of replacement is often higher than that of mid-tier alternatives.<ref name="portfolio" />

History

Gyson was founded by StarCitizen:Akiko Forsyth, who also serves as its chief executive officer. Forsyth was born in StarCitizen:Boro in 2849 and raised in a wealthy family that had been a pillar of Caliban's manufacturing sector since Humanity colonized the system. She became a fixture of socialite gatherings until 2884, when a StarCitizen:Vanduul fleet attacked Caliban and the system fell, costing Forsyth her home and family. After a period of grief and financial decline, she traveled the empire and credited two experiences with setting the stage for her second act: a return to the ruins of Caliban, and a visit to the bazaar in StarCitizen:Olympus.<ref name="portfolio" />

In Olympus, Forsyth observed that many residents wore helmets with chipped and cracked visors because certified protective gear was prohibitively expensive, while unregulated second-hand helmets carried a risk of failure. Recalling an inexpensive custom helmet she had once worn to an EVA party, she worked with a local crafter to produce an affordable version made primarily of industrial-strength plastic. The resulting product, the Ready-Up, barely met UEE standards and received the lowest rating possible from Whitley's Guide, but it sold strongly. Forsyth parlayed the profits into the wider Gyson enterprise.<ref name="portfolio" />

Forsyth established the company's corporate headquarters and main manufacturing hub in StarCitizen:Tram on StarCitizen:Asura, citing the planet's low corporate tax rate, inexpensive real estate, and available blue-collar workforce. An in-house engineering department was instructed to reimagine essential products as cheaply as possible, organized into space, home, and industrial divisions. Within a decade the company manufactured a broad catalog of goods, from zero-g cutlery to imitation foodstuffs. Products that proved popular with its own workforce often went on to sell across the empire among people of limited means.<ref name="portfolio" />

The company's rapid growth was accompanied by controversy. In 2907, Gyson faced a class-action lawsuit over coveralls that, although rated safe for salvage operations, were said to degrade quickly when exposed to common chemicals or cleaners. After spectrum reports showed chemical burns and other injuries sustained by plaintiffs, the company settled the claims without admitting fault, then relabeled the coveralls as single-use rather than redesigning them. A second scandal struck in 2914 when a hack revealed that a prominent executive had described the company internally as "Sakura Slums", intending the phrase as a goal of integrating Gyson products into every part of low-income consumers' lives. The ensuing backlash forced Forsyth to publicly reject the term and dismiss the executive, and sales fell sharply.<ref name="portfolio" />

To recover, Forsyth used much of the company's remaining capital to acquire several established bargain brands for their name recognition, keeping their packaging while replacing their products with Gyson-made versions. Distributing goods through these subsidiaries proved highly profitable and allowed the company to sell low-cost products without further damaging its own brand. By 2932, more than half of the products Gyson manufactured did not carry its name. Forsyth named the company after her family's former estate outside Boro.<ref name="portfolio" />

References

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