Minecraft:Ice Cube Claims Adjuster: Difference between revisions
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{{Missing information|Remaining credits}}{{Infobox series|genre=Abstract comedy|aired_on=August 14-20, 2025|length=~60 seconds|production=* | {{Missing information|Remaining credits}}{{Infobox series|genre=Abstract comedy|aired_on=August 14-20, 2025|length=~60 seconds|production=* AKQA<ref>{{Citation|url=https://www.linkedin.com/posts/andrewbwalter_minecraft-names-ice-cube-first-ever-claims-activity-7366881891301408768-_Cgs/?rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=A busy few weeks of launches for the AKQA production teams. We recruited Ice Cube to be Minecraft's first ever claims adjuster.|author=Andrew Walter|website=LinkedIn|date=August 28, 2025}}</ref><ref name=":bts" /> | ||
* | * Fatal Farm<ref>{{Citation|url=https://www.fatalfarm.com/commercials?pgid=lblxt77y-77138525-80ea-4527-925d-5e08eb7be83f|title=Minecraft "Ice Cube Claims Adjuster"|website=Fatal Farm}}</ref><ref>{{Citation|url=https://vimeo.com/1121384233|title=Minecraft - Ice Cube Claims Adjuster|author=[https://vimeo.com/fatalfarm Fatal Farm]|date=September 23, 2025}}</ref> | ||
* | * Uncles Unlimited|music=BUTTER Music and Sound<ref>{{Citation|url=https://www.linkedin.com/posts/butter-music-and-sound_we-had-such-a-fun-time-working-with-our-friends-activity-7366895898888437760-lYoi/?rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=We had such a fun time working with our friends at AKQA Group for their latest campaign for Minecraft featuring Ice Cube, better known as in this case "Ice Cube Claims Adjuster!" 😏|author=[https://www.linkedin.com/company/butter-music-and-sound/posts?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BCmUTIOEEQgifUF%2BwJw5raA%3D%3D BUTTER Music and Sound]|website=LinkedIn|date=August 28, 2025}}</ref>|image=LarryEXE and Ice Cube.png}} | ||
'''Ice Cube Claims Adjuster''' is a series of videos promoting the release of the [[Minecraft:Claims Adjuster Add-On]], starring the musician and actor [[Minecraft:Ice Cube]]. The series revolves around him working as tech support for various {{MC}} players, helping with and/or insulting them for various preventable issues. Throughout each episode are various abstract, surrealist gags reliant on stylized special effects, along with a mutiny of puns and inside jokes.{{TOC limit|3}} | '''Ice Cube Claims Adjuster''' is a series of videos promoting the release of the [[Minecraft:Claims Adjuster Add-On]], starring the musician and actor [[Minecraft:Ice Cube]]. The series revolves around him working as tech support for various {{MC}} players, helping with and/or insulting them for various preventable issues. Throughout each episode are various abstract, surrealist gags reliant on stylized special effects, along with a mutiny of puns and inside jokes.{{TOC limit|3}} | ||
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| image = Ice Cube Claims Adjustor.mp4 | | image = Ice Cube Claims Adjustor.mp4 | ||
| date = August 14, 2025 | | date = August 14, 2025 | ||
| length = 0:43 | |||
| subject = {{ItemSprite|Cash}} Introductions | |||
}} | }} | ||
==== Summary ==== | ==== Summary ==== | ||
Ice Cube is introduced working in an insurance firm, explained by a singing narrator | Ice Cube is introduced working in an insurance firm, explained by a singing narrator, like this: "It's Ice Cube and he works at an insurance firm; Ice Cube Claims Adjuster!" | ||
As [[Minecraft:Sunny]] is blown up by a [[Minecraft:creeper]], he smacks the side of a computer placed next to his keyboard. A fire transition leads to Ice Cube speaking directly to the viewer, introducing himself and confirming the jingle's claims about him. He promises to "insure your cubes," giving examples such as [[Minecraft:Noor]] riding a [[Minecraft:happy ghast]] or [[Minecraft:Makena]] gliding into [[Minecraft:lava]]. He implies sympathy towards the player for dying, before a [[Minecraft:skeleton]], a [[Minecraft:chicken]], and a window of himself crying appear. | |||
Moving on, he promises that players who have lost items are entitled to earn back their property, which a caption asserts they can't. To get a settlement, they need to send Ice Cube a video with #CubeClaim. From there his chair gets propelled into the air by a stream of [[Minecraft:experience]]. | Moving on, he promises that players who have lost items are entitled to earn back their property, which a caption asserts they can't. To get a settlement, they need to send Ice Cube a video with #CubeClaim. From there his chair gets propelled into the air by a stream of [[Minecraft:experience]]. | ||
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==== Characters ==== | ==== Characters ==== | ||
{{Columns-list|* {{EntityLink|Chicken}} | {{Columns-list|* {{EntityLink|Chicken}} | ||
* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}} | * {{ItemLink|id=Office Pass|Video narrators#Video narrators|Claims Adjuster Narrator}} | ||
* {{EntityLink|Creeper}} | * {{EntityLink|Creeper}} | ||
* {{EntityLink|id=Unknown|Coworker||link=Minor characters (social media)#Coworkers}} | * {{EntityLink|id=Unknown|Coworker||link=Minor characters (social media)#Coworkers}} | ||
| Line 33: | Line 37: | ||
* {{CharacterLink|id=Larry-Exe|Larry.exe}} | * {{CharacterLink|id=Larry-Exe|Larry.exe}} | ||
* {{EntityLink|Makena}} | * {{EntityLink|Makena}} | ||
* {{DungeonsItemLink|id=Great-Hammer | * {{DungeonsItemLink|id=Great-Hammer|linkprefix=:|link=Mojang_Studios#Employees|Mojang’s Lawyers}} | ||
* {{EntityLink|Noor}} | * {{EntityLink|Noor}} | ||
* {{EntityLink|Sunny}} | * {{EntityLink|Sunny}} | ||
* {{EntityLink|Zuri}}|colwidth=20em}} | * {{EntityLink|Zuri}}|colwidth=20em}} | ||
==== Settings ==== | |||
{{Columns-list|* {{BiomeLink|Forest}} | |||
* {{BiomeLink|Grove}} | |||
* {{AreaLink|Ice Cubicle}} | |||
* {{BiomeLink|Plains}} | |||
* {{BiomeLink|Snowy Slopes}} | |||
* {{BlockSprite|Carrots}} Sunny's Farm | |||
* {{BlockSprite|Birch Planks}} Zuri's Death House}} | |||
=== Claim #5827: Sleeping in the Nether === | === Claim #5827: Sleeping in the Nether === | ||
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| image = Sleeping in the Nether.mp4 | | image = Sleeping in the Nether.mp4 | ||
| date = August 15, 2025 | | date = August 15, 2025 | ||
| subject = {{ItemLink|id=bed|Sleeping}} | |||
| length = 0:38 | |||
}} | }} | ||
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Ice Cube is standing on the border between a [[Minecraft:crimson forest]] and [[Minecraft:warped forest]], while sounds of heavy metal screeching play. This segues to the intro, where Ice Cube drinks from a coffee mug over footage of [[Minecraft:piglin brutes]] killing [[Minecraft:Kai]]. [[Minecraft:Larry.exe]] proceeds to load the claim of the day, coming from a player who lost [[Minecraft:diamonds]] from an exploding [[Minecraft:bed]] in [[Minecraft:the Nether]]. Although appearing sympathetic, Ice Cube proceeds to scold the player, insisting the body doesn't need sleep and that it's an illusion. | Ice Cube is standing on the border between a [[Minecraft:crimson forest]] and [[Minecraft:warped forest]], while sounds of heavy metal screeching play. This segues to the intro, where Ice Cube drinks from a coffee mug over footage of [[Minecraft:piglin brutes]] killing [[Minecraft:Kai]]. [[Minecraft:Larry.exe]] proceeds to load the claim of the day, coming from a player who lost [[Minecraft:diamonds]] from an exploding [[Minecraft:bed]] in [[Minecraft:the Nether]]. Although appearing sympathetic, Ice Cube proceeds to scold the player, insisting the body doesn't need sleep and that it's an illusion. | ||
Going over to a water cooler filled with coffee, he explicitly says that you shouldn't sleep, because he doesn't. The video begins glitching out, as he begins screaming and transforming into a | Going over to a water cooler filled with coffee, he explicitly says that you shouldn't sleep, because he doesn't. The video begins glitching out, as he begins screaming and transforming into a dark form in a recording booth. He then denies the claim, but as the outro plays, the corrupted visage of Ice Cube reappears. | ||
==== Characters ==== | ==== Characters ==== | ||
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}} | {{Columns-list|* {{ItemLink|id=Office Pass|Video narrators#Video narrators|Claims Adjuster Narrator}} | ||
* {{EntityLink|Enderman}} (pictured) | * {{EntityLink|Enderman}} (pictured) | ||
* {{MovieLink|id=Bass Guitar|Heavy Metal Screecher|link=none}} | * {{MovieLink|id=Bass Guitar|Heavy Metal Screecher|link=none}} | ||
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* {{EntityLink|Piglin Brute}} | * {{EntityLink|Piglin Brute}} | ||
* {{EntityLink|Skeleton}}|colwidth=20em}} | * {{EntityLink|Skeleton}}|colwidth=20em}} | ||
==== Settings ==== | |||
{{Columns-list|* {{BlockSprite|Light Blue Glass}} Coffee Heater | |||
* {{BiomeLink|Crimson Forest}} | |||
* {{AreaLink|Ice Cubicle}} | |||
* {{EnvLink|Lava Sea}} | |||
* {{BlockSprite|Moss Block}} Moss Field | |||
* {{BiomeLink|Warped Forest}}}} | |||
=== Claim #9573: Going AFK === | === Claim #9573: Going AFK === | ||
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| image = Going AFK.mp4 | | image = Going AFK.mp4 | ||
| date = August 16, 2025 | | date = August 16, 2025 | ||
| length = 0:36 | |||
| subject = {{MovieSprite|Invisibility}} [[Minecraft:AFK]] | |||
}} | }} | ||
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==== Characters ==== | ==== Characters ==== | ||
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}} | {{Columns-list|* {{ItemLink|id=Office Pass|Video narrators#Video narrators|Claims Adjuster Narrator}} | ||
* {{ | * {{MovieLink|id=Natalie|linkprefix=:|link=Minor characters (social media)#Coworkers|Coworker}} | ||
* {{EntityLink|Creeper}} | * {{EntityLink|Creeper}} | ||
* {{EntityLink|Efe}} | * {{EntityLink|Efe}} | ||
* {{CharacterLink|Ice Cube}} | * {{CharacterLink|Ice Cube}} | ||
* {{EntitySprite|Unknown}} Ice Cube's Niece (mentioned) | |||
* {{SkinLink|id=Jens|Greg}} (pictured) | * {{SkinLink|id=Jens|Greg}} (pictured) | ||
* {{CharacterLink|id=Larry-Exe|Larry.exe}} | * {{CharacterLink|id=Larry-Exe|Larry.exe}} | ||
| Line 83: | Line 109: | ||
* {{EntityLink|Zombie}} | * {{EntityLink|Zombie}} | ||
* {{EntityLink|Zuri}}|colwidth=20em}} | * {{EntityLink|Zuri}}|colwidth=20em}} | ||
==== Settings ==== | |||
{{Columns-list|* {{AreaLink|Ice Cubicle}} | |||
* {{BiomeLink|Ice Spikes}} | |||
* {{BiomeLink|Snowy Plains}} | |||
* {{EnvLink|Snowy Village}} | |||
* {{BlockSprite|Tuff Brick Stairs}} Stairway}} | |||
=== Claim #2847: Fell off a Happy Ghast === | === Claim #2847: Fell off a Happy Ghast === | ||
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| image = Fell off a Happy Ghast.mp4 | | image = Fell off a Happy Ghast.mp4 | ||
| date = August 17, 2025 | | date = August 17, 2025 | ||
| length = 0:38 | |||
| subject = {{EntityLink|id=falling anvil|Gravity}} | |||
}} | }} | ||
==== Summary ==== | ==== Summary ==== | ||
An [[Minecraft:ice]] block is dropped into a forest and onto Ice Cube's head, remarking in his head that it'll hurt in the morning. After the intro, Ice Cube does a reprise of the interaction with Larry from the prior video, except now they make a sarcastic remark. Larry.exe explains that | An [[Minecraft:ice]] block is dropped into a forest and onto Ice Cube's head, remarking in his head that it'll hurt in the morning. After the intro, Ice Cube does a reprise of the interaction with Larry from the prior video, except now they make a sarcastic remark. Larry.exe explains that Noor fell off his happy ghast, "[forgetting] how gravity work!" Ice Cube chooses to teach him a lesson in how it does, pulling a lever that causes him to fall down into a hole, leading from a [[Minecraft:mountain]], into a [[Minecraft:cave]], into [[Minecraft:the Nether]], into a [[Minecraft:warped forest]], and then back to the Ice Cubicle. The lesson of this stunt is "don't mess with gravity," as Ice Cube proceeds to deny the report by breaking a table with a stamp. | ||
==== Characters ==== | ==== Characters ==== | ||
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}} | {{Columns-list|* {{ItemLink|id=Office Pass|Video narrators#Video narrators|Claims Adjuster Narrator}} | ||
* {{EntityLink|Creeper}} | * {{EntityLink|Creeper}} | ||
* {{EntityLink|Happy Ghast}} | * {{EntityLink|Happy Ghast}} | ||
| Line 104: | Line 139: | ||
* {{EntityLink|Piglin}} | * {{EntityLink|Piglin}} | ||
* {{EntityLink|Slime}}|colwidth=20em}} | * {{EntityLink|Slime}}|colwidth=20em}} | ||
==== Settings ==== | |||
{{Columns-list|* {{BiomeLink|Birch Forest}} | |||
* {{EnvLink|Cave}} | |||
* {{BiomeLink|Cold Ocean}} | |||
* {{BiomeLink|Crimson Forest}} | |||
* {{BiomeLink|Forest}} | |||
* {{AreaLink|Ice Cubicle}} | |||
* {{BiomeLink|Jagged Peaks}} | |||
* {{BiomeLink|Lush Caves}} | |||
* {{BiomeLink|Nether Wastes}} | |||
* {{BiomeLink|Old Growth Spruce Taiga}} | |||
* {{EnvLink|Mineshaft}} | |||
* {{BiomeLink|Warped Forest}} | |||
* {{BiomeLink|Stony Shore}}}} | |||
=== Claim #6452: Dug Straight Down === | === Claim #6452: Dug Straight Down === | ||
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| image = Dug Straight Down.mp4 | | image = Dug Straight Down.mp4 | ||
| date = August 18, 2025 | | date = August 18, 2025 | ||
| length = 0:30 | |||
| subject = {{ItemLink|id=copper pickaxe|Digging}} | |||
}} | }} | ||
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==== Characters ==== | ==== Characters ==== | ||
{{Columns-list|* {{ItemLink|id=Office Pass|Claims Adjuster Narrator}} | {{Columns-list|* {{ItemLink|id=Office Pass|Video narrators#Video narrators|Claims Adjuster Narrator}} | ||
* {{EntityLink|Creeper}} | * {{EntityLink|Creeper}} | ||
* {{SkinLink|id=Jens|Greg}} (pictured) | * {{SkinLink|id=Jens|Greg}} (pictured) | ||
| Line 125: | Line 177: | ||
* {{ItemLink|id=Iron Pickaxe|therealSocksfor1}} | * {{ItemLink|id=Iron Pickaxe|therealSocksfor1}} | ||
|colwidth=20em}} | |colwidth=20em}} | ||
==== Settings ==== | |||
{{Columns-list|* {{EnvLink|Cave}} | |||
* {{BlockSprite|Gray Wool}} Finance | |||
* {{AreaLink|Ice Cubicle}} | |||
* {{BlockSprite|Dark Oak Planks}} Kai's House | |||
* {{EnvLink|Lava Aquifer}}}} | |||
=== Claim #8372: Creeper Attack === | === Claim #8372: Creeper Attack === | ||
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| image = | | image = | ||
| date = August 19, 2025 | | date = August 19, 2025 | ||
| subject = {{EntityLink|Creeper}}<!--Replace with baseball bat sprite once added--> | |||
| length = 0:34 | |||
}} | }} | ||
| Line 137: | Line 198: | ||
==== Characters ==== | ==== Characters ==== | ||
{{ | {{Columns-list|* {{ItemLink|id=Office Pass|Video narrators#Video narrators|Claims Adjuster Narrator}} | ||
* {{EntityLink|Creeper}} | |||
* {{EntityLink|Creeper|Creeper1234}} | |||
* {{CharacterLink|Ice Cube}} | |||
* {{SkinLink|Seapeekay}}}} | |||
==== Settings ==== | |||
* {{AreaLink|Ice Cubicle}} | |||
* {{EnvLink|Mineshaft}} | |||
* {{EnvLink|Stronghold}} | |||
=== Denied! Denied! Denied! === | === Denied! Denied! Denied! === | ||
{{Infobox video | {{Infobox video | ||
| title = Denied! Denied! Denied! | | title = Denied! Denied! Denied! | ||
| image = | | image = | ||
| date = August 20, 2025 | | date = August 20, 2025 | ||
| subject = {{BlockSprite|Barrier}} Denial | |||
| length = 0:40 | |||
}} | }} | ||
| Line 150: | Line 222: | ||
==== Characters ==== | ==== Characters ==== | ||
{{ | {{Columns-list|* {{EntityLink|Ari}} | ||
* {{EntityLink|Chicken}} | |||
* {{ItemLink|id=Office Pass|Video narrators#Video narrators|Claims Adjuster Narrator}} | |||
* {{EntityLink|Enderman}} (audible) | |||
* {{SkinLink|id=Jens|Greg}} (pictured) | |||
* {{EntityLink|Happy Ghast}} | |||
* {{CharacterLink|Ice Cube}} | |||
* {{EntityLink|Kai}} | |||
* {{EntityLink|Magma Cube}} | |||
* {{EntityLink|Makena}} | |||
* {{EntityLink|Noor}} | |||
* {{EntityLink|Villager}} (audible)}} | |||
==== Settings ==== | |||
{{Columns-list|* {{BiomeLink|Basalt Delta}} | |||
* {{EnvLink|Coral Reef}} | |||
* {{BiomeLink|Crimson Forest}} | |||
* {{EnvLink|Desert Pyramid}} | |||
* {{AreaLink|Ice Cubicle}} | |||
* {{BlockSprite|Dark Oak Planks}} Kai's House | |||
* {{BiomeLink|Meadow}} | |||
* {{BiomeLink|Nether Wastes}} | |||
* {{BiomeLink|Snowy Slopes}} | |||
* {{BiomeLink|Snowy Taiga}} | |||
* {{BiomeLink|Warm Ocean}} | |||
* {{BiomeLink|Warped Forest}}}} | |||
== Credits == | == Credits == | ||
;Director | |||
:Jeffrey Max<ref>{{Citation|url=https://www.linkedin.com/posts/uncles-unlimited_minecraft-on-instagram-minecraft-mishaps-activity-7362175414011609089-pC6f/?rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=We're honored to have worked with the folks over at AKQA and Minecraft editing the Ice Cube Claims Adjuster videos that just dropped! Directed by Jeffrey Max at Fatal Farm! Big thanks to Joanie A., Liz Jones, Cam Giblin<br><br>New episodes upcoming @Minecraft on instagram|author=Uncles Unlimited|website=LinkedIn|date=August 15, 2025}}</ref> | |||
;Director, Social & Influencer | |||
:Sean Flanery<ref>{{Citation|url=https://thehowler.news/minecraft-introduces-claims-adjuster-ice-cube-in-new-campaign-directed-by-fatal-farm/|title=Minecraft Introduces Claims Adjuster Ice Cube in New Campaign Directed by Fatal Farm|website=The Howler|date=September 2, 2025}}</ref> | |||
;Senior Social Lead | |||
:Anthony Toczek | |||
;Senior Manager, Licensing & Partnerships | |||
:Rebecca Miller | |||
;Senior Creative Director | |||
:John Yamamoto | |||
;Producer, Franchise Creative & Design | |||
:Ani Grey | |||
Ani Grey | |||
Senior Art Lead | Senior Art Lead | ||
| Line 181: | Line 272: | ||
Joule Garvin | Joule Garvin | ||
;Group Creative Director | |||
:EB Davis | |||
;Associate Creative Director | |||
:Cam Giblin | |||
;Design Lead | |||
:Forrest Fain | |||
;Copywriter | |||
:Ted Masterson | |||
;Senior Motion Designer | |||
:Allan Langer | |||
;Executive Producer | |||
:Liz Jones | |||
Liz Jones | |||
Thomas Martin | Thomas Martin | ||
;Executive Business Director | |||
:Ed Davis | |||
Ed Davis | |||
;Program Director | |||
:Grant Skalak | |||
;Senior Project Manager | |||
:Alex Clewell | |||
;Group Strategy Director | |||
:Adam Zeller | |||
;MD/EP | |||
:Dal Wolf | |||
;EP | |||
:Traci Carlson | |||
:Rich Peete | |||
;Producer | |||
:Melissa Morgan | |||
;DP | |||
:Mark Jeevaratnam<ref>{{Citation|url=https://www.markjeevaratnam.com/work/minecraft-ice-cube|title=MINECRAFT: ICE CUBE CLAIMS ADJUSTER /|website=MARK JEEVARATNAM / CINEMATOGRAPHER}}</ref> | |||
;Art Direction | |||
:Chris Ahsley | |||
Joe Stakun<ref>{{Citation|url=https://www.linkedin.com/posts/joe-stakun-84594519a_minecraft-on-instagram-sleeping-not-recommended-activity-7362176768218144768-pbD0?utm_source=share&utm_medium=member_desktop&rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=Got to edit some super fun videos with Dan Colanduno for Uncles Unlimited , AKQA, and Minecraft. Directed by Jeffrey Max.|author=Joe Stakun|website=LinkedIn|date=August 15, 2025}}</ref> | ;Editor | ||
:Joe Stakun<ref>{{Citation|url=https://www.linkedin.com/posts/joe-stakun-84594519a_minecraft-on-instagram-sleeping-not-recommended-activity-7362176768218144768-pbD0?utm_source=share&utm_medium=member_desktop&rcm=ACoAADdy8wsBcTksodH13v_sRKlptiHH1ZyFhRI|title=Got to edit some super fun videos with Dan Colanduno for Uncles Unlimited , AKQA, and Minecraft. Directed by Jeffrey Max.|author=Joe Stakun|website=LinkedIn|date=August 15, 2025}}</ref> | |||
Dan Colanduno<ref>{{Citation|url=https://roastbrief.us/minecraft-introduces-claims-adjuster-ice-cube-in-new-campaign-directed-by-fatal-farm/|title=Minecraft Introduces Claims Adjuster Ice Cube in New Campaign Directed by Fatal Farm|author=[https://roastbrief.us/author/roastbriefxy/ Roastbrief]|website=Roastbrief|date=August 27, 2025}}</ref> | Dan Colanduno<ref>{{Citation|url=https://roastbrief.us/minecraft-introduces-claims-adjuster-ice-cube-in-new-campaign-directed-by-fatal-farm/|title=Minecraft Introduces Claims Adjuster Ice Cube in New Campaign Directed by Fatal Farm|author=[https://roastbrief.us/author/roastbriefxy/ Roastbrief]|website=Roastbrief|date=August 27, 2025}}</ref> | ||
;Post Producer | |||
:Joanie Arbogast | |||
Joanie Arbogast | |||
;Assistant Editor | |||
:Evan Smith | |||
;Colorist | |||
:Bossi Baker<ref name=":locomotive_studio">{{Cite Instagram|locomotive_studio|DPwCssDAszX|❄️💥 30+ million views and counting.<br><br>We had the pleasure of crafting the VFX for the Minecraft Ice Cube Claims Adjuster campaign — a bold mix of humor, creativity, and tech that resonated with millions of players worldwide.<br><br>Credits:<br>Client – Microsoft / Mojang Studios<br>Agency – AKQA<br>Director – Fatal Farm<br>Executive Producers – Liz Jones, Thomas Martin<br>Editor – Joe Stakune at Uncles Unlimited<br>Colour – Bossi Baker<br><br>VFX by LocoMotive x Foreign Xchange<br>VFX Exec Producer – Gosia Herman<br>VFX Producer – Jan Kriwol<br>VFX Supervisor – Przemyslaw Drosik<br>VFX Coordinator – Ania Dragun<br>VFX Artists – Andrey Suhoroslov, Maciek Kolesnik, Joanna Rutkowska, Natalia Rajszys, Lukasz Piatkowski, Grzegorz Zolnowski, Lukasz Linda, Michał Matuszewski|October 13, 2025}}</ref> | |||
;Music | |||
:BUTTER Music and Sound | |||
;CCO | |||
:Andrew Sherman | |||
;EP | |||
:Annick Mayer | |||
;ECD | |||
:Tim Kvasnosky | |||
;Sr Producer | |||
:Stone Irr | |||
;Associate Producer | |||
:Kriston Poindexter | |||
;Composer | |||
:Dan Zank | |||
Kim Chewning<ref>{{Cite Instagram|kimzeye|DWzeokwEoZN|COMMERCIAL WARDROBE STYLIST<br><br>Minecraft - Ice Cube - Claims Adjuster<br><br>#costumedesigner #wardrobestylist #costumesuoervisor|April 6, 2026}}</ref> | ;Commercial Wardrobe Specialist | ||
:Kim Chewning<ref>{{Cite Instagram|kimzeye|DWzeokwEoZN|COMMERCIAL WARDROBE STYLIST<br><br>Minecraft - Ice Cube - Claims Adjuster<br><br>#costumedesigner #wardrobestylist #costumesuoervisor|April 6, 2026}}</ref> | |||
== Quotes == | == Quotes == | ||
=== Descriptions === | === Descriptions === | ||
{{Quote|Minecraft mishaps? Ice Cube is here to help (kinda). Send your Minecraft claims to #CubeClaim and Ice Cube may decide what happens next.|Ice Cube Claims Adjuster description|image=YouTube | {{Quote|Minecraft mishaps? Ice Cube is here to help (kinda). Send your Minecraft claims to #CubeClaim and Ice Cube may decide what happens next.|Ice Cube Claims Adjuster description|image=YouTube icon.svg}} | ||
{{Quote|"Sleeping? Not recommended. Got a claim to make? Send your claim to #CubeClaim and Ice Cube might take a look."|Sleeping in the Nether description|image=YouTube | {{Quote|"Sleeping? Not recommended. Got a claim to make? Send your claim to #CubeClaim and Ice Cube might take a look."|Sleeping in the Nether description|image=YouTube icon.svg}} | ||
{{Quote|AFK? Not today! Submit your claim to #CubeClaim and Ice Cube may review.|Going AFK description|image=YouTube | {{Quote|AFK? Not today! Submit your claim to #CubeClaim and Ice Cube may review.|Going AFK description|image=YouTube icon.svg}} | ||
{{Quote|Fell off your Happy Ghast? Forgot how gravity works? Shame on you. Submit your claim to #CubeClaim and Ice Cube might review|Fell of a Happy Ghast description|image=YouTube | {{Quote|Fell off your Happy Ghast? Forgot how gravity works? Shame on you. Submit your claim to #CubeClaim and Ice Cube might review|Fell of a Happy Ghast description|image=YouTube icon.svg}} | ||
{{Quote|#1 rule: Don't dig straight down! Submit your claim to #CubeClaim and Ice Cube might review.|Dug Straight Down description|image=YouTube | {{Quote|#1 rule: Don't dig straight down! Submit your claim to #CubeClaim and Ice Cube might review.|Dug Straight Down description|image=YouTube icon.svg}} | ||
{{Quote|Can't outrun the hiss? Better luck next time. Send in your claim to #CubeClaim and Ice Cube might review.|Creeper Attack description|image=YouTube | {{Quote|Can't outrun the hiss? Better luck next time. Send in your claim to #CubeClaim and Ice Cube might review.|Creeper Attack description|image=YouTube icon.svg}} | ||
{{Quote|Do we have to say it one more time? Denied! Submit your #Cube Claim and you might find out if your claim survives Ice Cube's cold take.|Denied! Denied! Denied! description|image=YouTube | {{Quote|Do we have to say it one more time? Denied! Submit your #Cube Claim and you might find out if your claim survives Ice Cube's cold take.|Denied! Denied! Denied! description|image=YouTube icon.svg}} | ||
=== Press === | === Press === | ||
| Line 320: | Line 383: | ||
* The series was created to appeal to nostalgia for infomercials shared between generations.<ref>{{Citation|url=https://www.campaignlive.com/article/minecraft-akqa-enlist-ice-cube-claims-adjuster/1930214|title=‘Minecraft’ and AKQA enlist Ice Cube as a claims adjuster|author=Kyle O’Brien|website=campaign|date=August 27, 2025}}</ref> The reason the series was themed around insurance was because of the "absurdity of everything [players] built falling apart."<ref name=":bts">{{Citation|url=https://creativepool.com/akqa/projects/ice-cube-claims-adjuster-for-minecraft|title=Ice Cube Claims Adjuster|author=AKQA|website=Creativepool}}</ref> | * The series was created to appeal to nostalgia for infomercials shared between generations.<ref>{{Citation|url=https://www.campaignlive.com/article/minecraft-akqa-enlist-ice-cube-claims-adjuster/1930214|title=‘Minecraft’ and AKQA enlist Ice Cube as a claims adjuster|author=Kyle O’Brien|website=campaign|date=August 27, 2025}}</ref> The reason the series was themed around insurance was because of the "absurdity of everything [players] built falling apart."<ref name=":bts">{{Citation|url=https://creativepool.com/akqa/projects/ice-cube-claims-adjuster-for-minecraft|title=Ice Cube Claims Adjuster|author=AKQA|website=Creativepool}}</ref> | ||
** Across several platforms, the videos are estimated to have been a success, with 54.5 million views, 3.5 million engagements, and $10.7 million in revenue.<ref name=":bts" /><ref name=":locomotive_studio" /> | ** Across several platforms, the videos are estimated to have been a success, with 54.5 million views, 3.5 million engagements, and $10.7 million in revenue.<ref name=":bts" /><ref name=":locomotive_studio" /> | ||
*Ice Cube's wallpaper, sometimes used as a background throughout the series, appears to be a plains biome at first glance. However, it is actually a biome composed of [[Minecraft:Moss Block|moss]]. | |||
*The same [[Minecraft:forest]] appears in both the first and third episodes. | |||
=== Errors === | === Errors === | ||
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== References == | == References == | ||
{{Reflist}} | |||
== Navigation == | == Navigation == | ||
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[[Category:Live action content]] | [[Category:Live action content]] | ||
[[Category:Comedies]] | [[Category:Comedies]] | ||
[[Category:DLC promotions]] | [[Category:DLC promotions]] | ||
[[Category:Media using Vibrant Visuals]] | |||
[[Category:Media using character creator]] | |||
Latest revision as of 11:08, 28 October 2026
Template:Missing informationTemplate:Infobox series
Ice Cube Claims Adjuster is a series of videos promoting the release of the Minecraft:Claims Adjuster Add-On, starring the musician and actor Minecraft:Ice Cube. The series revolves around him working as tech support for various Template:MC players, helping with and/or insulting them for various preventable issues. Throughout each episode are various abstract, surrealist gags reliant on stylized special effects, along with a mutiny of puns and inside jokes.Template:TOC limit
Campaign
Template:Expand section Alongside the release of the videos, Minecraft social media accounts initiated a marketing campaign, where fans could get specialized replies by tweeting #CubeClaim and claiming to have an issue with their game. Within just the first day, 28 responses were carried out.<ref>Template:Tweet</ref><ref>Template:Tweet</ref>
Episodes
Ice Cube Claims Adjuster
Summary
Ice Cube is introduced working in an insurance firm, explained by a singing narrator, like this: "It's Ice Cube and he works at an insurance firm; Ice Cube Claims Adjuster!"
As Minecraft:Sunny is blown up by a Minecraft:creeper, he smacks the side of a computer placed next to his keyboard. A fire transition leads to Ice Cube speaking directly to the viewer, introducing himself and confirming the jingle's claims about him. He promises to "insure your cubes," giving examples such as Minecraft:Noor riding a Minecraft:happy ghast or Minecraft:Makena gliding into Minecraft:lava. He implies sympathy towards the player for dying, before a Minecraft:skeleton, a Minecraft:chicken, and a window of himself crying appear.
Moving on, he promises that players who have lost items are entitled to earn back their property, which a caption asserts they can't. To get a settlement, they need to send Ice Cube a video with #CubeClaim. From there his chair gets propelled into the air by a stream of Minecraft:experience.
Characters
Settings
Claim #5827: Sleeping in the Nether
Summary
Ice Cube is standing on the border between a Minecraft:crimson forest and Minecraft:warped forest, while sounds of heavy metal screeching play. This segues to the intro, where Ice Cube drinks from a coffee mug over footage of Minecraft:piglin brutes killing Minecraft:Kai. Minecraft:Larry.exe proceeds to load the claim of the day, coming from a player who lost Minecraft:diamonds from an exploding Minecraft:bed in Minecraft:the Nether. Although appearing sympathetic, Ice Cube proceeds to scold the player, insisting the body doesn't need sleep and that it's an illusion.
Going over to a water cooler filled with coffee, he explicitly says that you shouldn't sleep, because he doesn't. The video begins glitching out, as he begins screaming and transforming into a dark form in a recording booth. He then denies the claim, but as the outro plays, the corrupted visage of Ice Cube reappears.
Characters
Settings
Claim #9573: Going AFK
Summary
Ice Cube screams keys from a keyboard, before Minecraft:Zuri kills Minecraft:Efe with a mace over the jingle, which Ice Cube takes delight in. With a voice command, Ice Cube summons Larry.exe, who shows him his claims folder. A player using Zuri says they went away from keyboard for "one second," and got killed by a Minecraft:phantom. Ice Cube says that this is an amateur move, revealing that he plays without ever leaving his keyboard, achieving this by typing with two boards, with their cables tied around his arms. As Larry speaks out garbled gibberish he types, Ice Cube appears in a glass box, and smashes its window open with the word Denied.
Characters
Settings
Claim #2847: Fell off a Happy Ghast
Summary
An Minecraft:ice block is dropped into a forest and onto Ice Cube's head, remarking in his head that it'll hurt in the morning. After the intro, Ice Cube does a reprise of the interaction with Larry from the prior video, except now they make a sarcastic remark. Larry.exe explains that Noor fell off his happy ghast, "[forgetting] how gravity work!" Ice Cube chooses to teach him a lesson in how it does, pulling a lever that causes him to fall down into a hole, leading from a Minecraft:mountain, into a Minecraft:cave, into Minecraft:the Nether, into a Minecraft:warped forest, and then back to the Ice Cubicle. The lesson of this stunt is "don't mess with gravity," as Ice Cube proceeds to deny the report by breaking a table with a stamp.
Characters
Settings
Claim #6452: Dug Straight Down
Summary
Ice Cube beats down on a block of Minecraft:wood on the floor of his Ice Cubicle, attempting to reach out to Greg downstairs, which works. From there, Kai dies. Ice Cube reveals someone died in Minecraft, seemingly surprised, and pulls up the claim without Larry's help. A player is shown to have decided to dig straight down into dirt with a Minecraft:pickaxe, and unwittingly fell right into a Minecraft:lava lake. Ice Cube is quick to condemn this behavior, but explains that if he dug straight down, he would just land on a soft and secure man named Minecraft:Greg. Beating down on Larry's keyboard, several keys fall out, spelling denied.
Characters
Settings
Claim #8372: Creeper Attack
Summary
Characters
Settings
Denied! Denied! Denied!
Summary
Characters
Settings
Credits
- Director
- Jeffrey Max<ref>Template:Citation</ref>
- Director, Social & Influencer
- Sean Flanery<ref>Template:Citation</ref>
- Senior Social Lead
- Anthony Toczek
- Senior Manager, Licensing & Partnerships
- Rebecca Miller
- Senior Creative Director
- John Yamamoto
- Producer, Franchise Creative & Design
- Ani Grey
Senior Art Lead
Joule Garvin
- Group Creative Director
- EB Davis
- Associate Creative Director
- Cam Giblin
- Design Lead
- Forrest Fain
- Copywriter
- Ted Masterson
- Senior Motion Designer
- Allan Langer
- Executive Producer
- Liz Jones
Thomas Martin
- Executive Business Director
- Ed Davis
- Program Director
- Grant Skalak
- Senior Project Manager
- Alex Clewell
- Group Strategy Director
- Adam Zeller
- MD/EP
- Dal Wolf
- EP
- Traci Carlson
- Rich Peete
- Producer
- Melissa Morgan
- DP
- Mark Jeevaratnam<ref>Template:Citation</ref>
- Art Direction
- Chris Ahsley
- Editor
- Joe Stakun<ref>Template:Citation</ref>
Dan Colanduno<ref>Template:Citation</ref>
- Post Producer
- Joanie Arbogast
- Assistant Editor
- Evan Smith
- Colorist
- Bossi Baker<ref name=":locomotive_studio">Template:Cite Instagram</ref>
- Music
- BUTTER Music and Sound
- CCO
- Andrew Sherman
- EP
- Annick Mayer
- ECD
- Tim Kvasnosky
- Sr Producer
- Stone Irr
- Associate Producer
- Kriston Poindexter
- Composer
- Dan Zank
- Commercial Wardrobe Specialist
- Kim Chewning<ref>Template:Cite Instagram</ref>
Quotes
Descriptions
"Minecraft mishaps? Ice Cube is here to help (kinda). Send your Minecraft claims to #CubeClaim and Ice Cube may decide what happens next.
""Sleeping? Not recommended. Got a claim to make? Send your claim to #CubeClaim and Ice Cube might take a look."
"AFK? Not today! Submit your claim to #CubeClaim and Ice Cube may review.
"Fell off your Happy Ghast? Forgot how gravity works? Shame on you. Submit your claim to #CubeClaim and Ice Cube might review
"
- 1 rule: Don't dig straight down! Submit your claim to #CubeClaim and Ice Cube might review.
"Can't outrun the hiss? Better luck next time. Send in your claim to #CubeClaim and Ice Cube might review.
"Do we have to say it one more time? Denied! Submit your #Cube Claim and you might find out if your claim survives Ice Cube's cold take.
Press
"Minecraft has named Ice Cube its first-ever "insurance claims adjuster," and his cubicle is colder than most.
"Ice Cube is the video game’s first-ever Insurance Claims Adjuster in a playful campaign from AKQA. In a series of six social-first films, the rapper and actor—stationed in his “Ice Cubicle”—judges players’ “Cube Claims” with over-the-top rulings, while gaming creators and fans join in by submitting their own mishap stories. The campaign also extends in-game with a Minecraft Marketplace Add-On that lets players recover items after death, blending humor, nostalgia and interactive features to celebrate the chaos and creativity at the heart of Minecraft.
"Minecraft is a game about creation and destruction. Millions of players spend hours mining, crafting, and collecting, only to have it all come crashing down. To help players reclaim what they have lost, AKQA and Minecraft partnered with the original cube, Ice Cube, for a social-first campaign. Six native films feature Ice Cube in his most unexpected role yet: Minecraft’s first Insurance Claims Adjuster, waiting in his 'Ice Cubicle' to review cube-related mishaps. The campaign launches with a call for the community to submit their own Cube Claims, followed by films featuring five gaming creators and live brand reactions to fan submissions. Each claim is judged by Ice Cube in over-the-top, absurd ways that reflect Minecraft’s quirky, creative spirit.
Videos
Trivia
- When Sunny is blown up in the first video, if the viewer looks closely they will see creeper Minecraft:spawn eggs, implying Sunny spawned the creeper.
- In the background of the Ice Cubicle, a poster for Ice Cube's Truth to Power tour can be seen.<ref>Template:Citation</ref>
- Coincidentally, the videos coincided with the release of the film Template:Wikipedia, where Ice Cube also happened to play the main character. This caused some to assume the videos were a self parody.<ref>Template:Citation</ref><ref>Template:Citation</ref><ref>Template:Citation</ref>
- In Fell off a Happy Ghast, a form can be seen written in Minecraft:villager mumbles, referencing the Minecraft:Adjuster mob from the add-on.
- The series was created to appeal to nostalgia for infomercials shared between generations.<ref>Template:Citation</ref> The reason the series was themed around insurance was because of the "absurdity of everything [players] built falling apart."<ref name=":bts">Template:Citation</ref>
- Across several platforms, the videos are estimated to have been a success, with 54.5 million views, 3.5 million engagements, and $10.7 million in revenue.<ref name=":bts" /><ref name=":locomotive_studio" />
- Ice Cube's wallpaper, sometimes used as a background throughout the series, appears to be a plains biome at first glance. However, it is actually a biome composed of moss.
- The same Minecraft:forest appears in both the first and third episodes.
Errors
- In the opening of the fourth video, a Minecraft:TNT block can be seen with the side texture on top.
Gallery
Screenshots
Official artwork
See also
- Minecraft:Randy Peters Minecraft advertisements, a similar series of comedic ads
References
Template:Navbox Minecraft (franchise)Template:Navbox social mediaTemplate:Navbox live action