Minecraft:Ice Cube Claims Adjuster
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Ice Cube Claims Adjuster is a series of videos promoting the release of the Minecraft:Claims Adjuster Add-On, starring the musician and actor Minecraft:Ice Cube. The series revolves around him working as tech support for various Template:MC players, helping with and/or insulting them for various preventable issues. Throughout each episode are various abstract, surrealist gags reliant on stylized special effects, along with a mutiny of puns and inside jokes.Template:TOC limit
Campaign
Template:Expand section Alongside the release of the videos, Minecraft social media accounts initiated a marketing campaign, where fans could get specialized replies by tweeting #CubeClaim and claiming to have an issue with their game. Within just the first day, 28 responses were carried out.<ref>Template:Tweet</ref><ref>Template:Tweet</ref>
Episodes
Ice Cube Claims Adjuster
Summary
Ice Cube is introduced working in an insurance firm, explained by a singing narrator. As Minecraft:Sunny is blown up by a Minecraft:creeper, he smacks the side of a computer placed next to his keyboard. A fire transition leads to Ice Cube speaking directly to the viewer, introducing himself and confirming the jingle's claims about him. He promises to "insure your cubes," giving examples such as Minecraft:Noor riding a Minecraft:happy ghast or Minecraft:Makena gliding into Minecraft:lava. He implies sympathy towards the player for dying, before a Minecraft:skeleton, a Minecraft:chicken, and a window of himself crying appear.
Moving on, he promises that players who have lost items are entitled to earn back their property, which a caption asserts they can't. To get a settlement, they need to send Ice Cube a video with #CubeClaim. From there his chair gets propelled into the air by a stream of Minecraft:experience.
Characters
Claim #5827: Sleeping in the Nether
Summary
Ice Cube is standing on the border between a Minecraft:crimson forest and Minecraft:warped forest, while sounds of heavy metal screeching play. This segues to the intro, where Ice Cube drinks from a coffee mug over footage of Minecraft:piglin brutes killing Minecraft:Kai. Minecraft:Larry.exe proceeds to load the claim of the day, coming from a player who lost Minecraft:diamonds from an exploding Minecraft:bed in Minecraft:the Nether. Although appearing sympathetic, Ice Cube proceeds to scold the player, insisting the body doesn't need sleep and that it's an illusion.
Going over to a water cooler filled with coffee, he explicitly says that you shouldn't sleep, because he doesn't. The video begins glitching out, as he begins screaming and transforming into a demonic form in a recording booth. He then denies the claim, but as the outro plays, the corrupted visage of Ice Cube reappears.
Characters
Claim #9573: Going AFK
Summary
Ice Cube screams keys from a keyboard, before Minecraft:Zuri kills Minecraft:Efe with a mace over the jingle, which Ice Cube takes delight in. With a voice command, Ice Cube summons Larry.exe, who shows him his claims folder. A player using Zuri says they went away from keyboard for "one second," and got killed by a Minecraft:phantom. Ice Cube says that this is an amateur move, revealing that he plays without ever leaving his keyboard, achieving this by typing with two boards, with their cables tied around his arms. As Larry speaks out garbled gibberish he types, Ice Cube appears in a glass box, and smashes its window open with the word Denied.
Characters
Claim #2847: Fell off a Happy Ghast
Summary
An Minecraft:ice block is dropped into a forest and onto Ice Cube's head, remarking in his head that it'll hurt in the morning. After the intro, Ice Cube does a reprise of the interaction with Larry from the prior video, except now they make a sarcastic remark. Larry.exe explains that a Noor fell off his happy ghast, "[forgetting] how gravity work!" Ice Cube chooses to teach him a lesson in how it does, pulling a lever that causes him to fall down into a hole, leading from a Minecraft:mountain, into a Minecraft:cave, into Minecraft:the Nether, into a Minecraft:warped forest, and then back to the Ice Cubicle. The lesson of this stunt is "don't mess with gravity," as Ice Cube proceeds to deny the report by breaking a table with a stamp.
Characters
Claim #6452: Dug Straight Down
Summary
Ice Cube beats down on a block of Minecraft:wood on the floor of his Ice Cubicle, attempting to reach out to Greg downstairs, which works. From there, Kai dies. Ice Cube reveals someone died in Minecraft, seemingly surprised, and pulls up the claim without Larry's help. A player is shown to have decided to dig straight down into dirt with a Minecraft:pickaxe, and unwittingly fell right into a Minecraft:lava lake. Ice Cube is quick to condemn this behavior, but explains that if he dug straight down, he would just land on a soft and secure man named Minecraft:Greg. Beating down on Larry's keyboard, several keys fall out, spelling denied.
Characters
Claim #8372: Creeper Attack
Summary
Characters
Denied! Denied! Denied!
Summary
Characters
Credits
Director
Jeffrey Max<ref>Template:Citation</ref>
Director, Social & Influencer
Sean Flanery<ref>Template:Citation</ref>
Senior Social Lead
Anthony Toczek
Senior Manager, Licensing & Partnerships
Rebecca Miller
Senior Creative Director
John Yamamoto
Producer, Franchise Creative & Design
Ani Grey
Senior Art Lead
Joule Garvin
Group Creative Director
EB Davis
Associate Creative Director
Cam Giblin
Design Lead
Forrest Fain
Copywriter
Ted Masterson
Senior Motion Designer
Allan Langer
Executive Producer
Liz Jones
Thomas Martin
Executive Business Director
Ed Davis
Program Director
Grant Skalak
Senior Project Manager
Alex Clewell
Group Strategy Director
Adam Zeller
MD/EP
Dal Wolf
EP
Traci Carlson
Rich Peete
Producer
Melissa Morgan
DP
Mark Jeevaratnam
Art Direction
Chris Ahsley
Editor
Joe Stakun<ref>Template:Citation</ref>
Dan Colanduno<ref>Template:Citation</ref>
Post Producer
Joanie Arbogast
Assistant Editor
Evan Smith
Colorist
Bossi Baker
Music
BUTTER Music and Sound
CCO
Andrew Sherman
EP
Annick Mayer
ECD
Tim Kvasnosky
Sr Producer
Stone Irr
Associate Producer
Kriston Poindexter
Composer
Dan Zank
Quotes
Descriptions
"Minecraft mishaps? Ice Cube is here to help (kinda). Send your Minecraft claims to #CubeClaim and Ice Cube may decide what happens next.
""Sleeping? Not recommended. Got a claim to make? Send your claim to #CubeClaim and Ice Cube might take a look."
"AFK? Not today! Submit your claim to #CubeClaim and Ice Cube may review.
"Fell off your Happy Ghast? Forgot how gravity works? Shame on you. Submit your claim to #CubeClaim and Ice Cube might review
"
- 1 rule: Don't dig straight down! Submit your claim to #CubeClaim and Ice Cube might review.
"Can't outrun the hiss? Better luck next time. Send in your claim to #CubeClaim and Ice Cube might review.
"Do we have to say it one more time? Denied! Submit your #Cube Claim and you might find out if your claim survives Ice Cube's cold take.
Press
"Minecraft has named Ice Cube its first-ever "insurance claims adjuster," and his cubicle is colder than most.
"Ice Cube is the video game’s first-ever Insurance Claims Adjuster in a playful campaign from AKQA. In a series of six social-first films, the rapper and actor—stationed in his “Ice Cubicle”—judges players’ “Cube Claims” with over-the-top rulings, while gaming creators and fans join in by submitting their own mishap stories. The campaign also extends in-game with a Minecraft Marketplace Add-On that lets players recover items after death, blending humor, nostalgia and interactive features to celebrate the chaos and creativity at the heart of Minecraft.
Videos
File:Ice Cube Claims Adjustor.mp4File:Sleeping in the Nether.mp4File:Going AFK.mp4File:Fell off a Happy Ghast.mp4File:Dug Straight Down.mp4
Trivia
- When Sunny is blown up in the first video, if the viewer looks closely they will see creeper Minecraft:spawn eggs, implying Sunny spawned the creeper.
- In the background of the Ice Cubicle, a poster for Ice Cube's Truth to Power tour can be seen.<ref>Template:Citation</ref>
- Coincidentally, the videos coincided with the release of the film Template:Wikipedia, where Ice Cube also happened to play the main character. This caused some to assume the videos were a self parody.<ref>Template:Citation</ref><ref>Template:Citation</ref>
- In Fell off a Happy Ghast, a form can be seen written in Minecraft:villager mumbles, referencing the Minecraft:Adjuster mob from the add-on.
- The series was created to appeal to nostalgia for infomercials shared between generations.<ref>Template:Citation</ref>
Errors
- In the opening of the fourth video, a Minecraft:TNT block can be seen with the side texture on top.
Gallery
Screenshots
Official artwork
See also
- Minecraft:Randy Peters Minecraft advertisements, a similar series of comedic ads
References
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